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Mind Hacking: 25 Tecniche di Persuasione Avanzata
Paperback
Series: Copywriting Persuasivo, Book 1
Publisher: Lightning Source Inc
Published: Jun 24 2022
Pages: 66
Weight: 0.16
Height: 0.14 Width: 5.00 Depth: 8.00
Language: Italian
Scopri i segreti della manipolazione mentale.
Ciò che imparerai questo libro è un argomento particolare e trasversale, che è possibile applicare alla vendita, al copywriting, al marketing di qualsiasi genere.
La persuasione è la base per il Marketing e la Vendita.
In questo libro scoprirai 25 tecniche avanzate di persuasione che ti daranno accesso a scorciatoie per la mente del cliente.
Puoi applicare queste tecniche in moltissime occasioni, dal semplice testo di copywriting alla stesura di un piano di marketing per la tua azienda.
Mind Hacking ti svela i segreti di marketing e manipolazione mentale delle più grandi aziende.
Ecco un assaggio.
- Scopri come creare affinità con il cliente
- Usa la trasparenza e l'intrigo a tuo vantaggio
- Impara a concedere lusinghe e licenze
- Progetta e creare un rituale per creare dipendenza
- Usa a tuo vantaggio dimonstrazioni e demo
- Quali numeri usare a tuo favore
- Come fare appello all'autorità - anche senza averla!
- Scopri come e perchè devi creare un nemico comune
- Scopri e gestisci la resistenza all'acquisto
- Procedi per passi per evitare il rifiuto
- Scopri quando essere aggressivi con la vendita
- Impara ad offrire una falsa alternativa
- Fai leva sull'avidità dei tuoi clienti
- Sfrutta le novità e le parole magiche
- Impara a soddisfare l'ego del cliente
- Crea un senso di urgenza per chiudere la vendita
- Scopri i segreti per destabilizzare le credenze del cliente
- Gestisci i presupposti, soprattutto se falsi, che si oppongono alla vendita
- Impara i trucchi per creare familiarità con il cliente
- Instilla l'idea nella mente del cliente perchè cresca in autonomia
- Fai leva su speranze e paure del cliente per guidare il pensiero
- Gioca con l'investimento di tempo
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