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Zag: The #1 Strategy of High-Performance Brands
Paperback
Publisher Price: $32.99
ISBN13: 9780321426772
Publisher: New Riders Publishing
Published: Sep 1 2006
Pages: 192
Weight: 0.65
Height: 0.50 Width: 5.30 Depth: 7.90
Language: English
- the 17 steps for designing difference into your brand
- how to turn your brand's onliness into a trueline to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to stretch your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
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