Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Hooked: How to Build Habit-Forming Products

Hooked: How to Build Habit-Forming Products

Eyal, Nir
Hoover, Ryan

Hardcover

Investing & FinanceMarketingIndustrial Design

Publisher Price: $31.00

ISBN10: 1591847788
ISBN13: 9781591847786
Publisher: Portfolio
Published: Nov 4 2014
Pages: 256
Weight: 0.80
Height: 1.10 Width: 5.60 Depth: 8.30
Language: English
Updated with a new case study, this revised edition is a how-to guide for building habit-forming products.

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Based on years of research, consulting, and practical experience, Eyal wrote the book he wished had been available to him as a start-up founder--not abstract theory, but a how-to guide for building better products.

Eyal provides readers with:

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