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StoryBranding 2.0
Paperback
Publisher Price: $17.95
ISBN13: 9781632996558
Publisher: River Grove Books
Published: Oct 11 2022
Pages: 296
Weight: 0.96
Height: 0.67 Width: 6.00 Depth: 9.00
Language: English
The strongest brands don't just tell stories. They live them.
Most story-driven branding methods start with the message. StoryBranding 2.0 goes deeper - to the belief system behind the brand.
A sharper message may help people notice you. But meaning is what makes them care.
In this updated edition, Jim Signorelli expands on the original StoryBranding process with a practical, inside-out approach to brand development. Rather than beginning with clever words, sales formulas, or surface-level positioning, StoryBranding 2.0 begins with what a company believes, how it behaves, and what story people come to carry around in their heads about it.
At the center of the book is a powerful premise: a brand is not the story you tell. It is the story people believe because of what you consistently prove.
Using principles of story structure, archetypes, values, belief-driven positioning, and organizational alignment, Signorelli shows how to build brands that are not merely louder, clearer, or more persuasive - but more authentic, more differentiated, and more trusted.
StoryBranding 2.0 will help you:
- Move beyond messaging formulas and generic benefit claims
- Define the belief system behind your brand
- Create positioning rooted in meaning, not just market noise
- Align internal culture with external brand expression
- Understand why customers connect emotionally with certain brands
- Translate values, purpose, and archetypes into credible marketing
- Build a brand people remember because it stands for something real
For marketers, entrepreneurs, consultants, founders, and business leaders, StoryBranding 2.0 offers a deeper framework for brand strategy - one that connects what a company believes on the inside with what customers experience on the outside.
A brand is not built by saying the right things. It is built by becoming the kind of company people can believe in.
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