Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
On Message: How a Compelling Narrative Will Make Your Organization Succeed

On Message: How a Compelling Narrative Will Make Your Organization Succeed

Friend, Zach

Paperback

Business GeneralMarketing

Publisher Price: $19.95

ISBN10: 162045372X
ISBN13: 9781620453728
Publisher: Turner
Published: Sep 17 2013
Pages: 194
Weight: 0.52
Height: 0.55 Width: 6.09 Depth: 8.95
Language: English
Awards: Axiom Business Book Awards
A groundbreaking, step-by-step guide on how to master a powerful narrative, get your point across, and achieve long-term results in your business, nonprofit, or campaign.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a narrative. But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.

On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.

Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:

-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;

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