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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Paperback

ManagementMarketing

Publisher Price: $44.99

ISBN10: 0134384997
ISBN13: 9780134384993
Publisher: FT Press
Published: Mar 26 2010
Pages: 224
Weight: 0.70
Height: 0.60 Width: 6.00 Depth: 8.90
Language: English
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

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