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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard

Heath, Chip
Heath, Dan

Hardcover

Business GeneralManagement

Publisher Price: $29.00

ISBN10: 0385528752
ISBN13: 9780385528757
Publisher: Broadway Books
Published: Feb 16 2010
Pages: 320
Weight: 1.10
Height: 1.20 Width: 5.90 Depth: 8.30
Language: English
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.

In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:

- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients

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