Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611
  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Purple Cow, New Edition: Transform Your Business by Being Remarkable

Purple Cow, New Edition: Transform Your Business by Being Remarkable

Godin, Seth

Hardcover

Business GeneralInvesting & FinanceMarketing

Publisher Price: $23.95

ISBN10: 1591843170
ISBN13: 9781591843177
Publisher: Portfolio
Published: Nov 12 2009
Pages: 224
Weight: 0.62
Height: 0.90 Width: 5.30 Depth: 7.10
Language: English
The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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