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We Are All Weird: The Rise of Tribes and the End of Normal
Hardcover
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ISBN13: 9781591848240
Publisher: Portfolio
Published: Sep 15 2015
Pages: 112
Weight: 0.45
Height: 0.60 Width: 5.10 Depth: 7.10
Language: English
Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird. Mets fans, Yankees fans, Bears fans? Definitely weird. Face it. We're all weird. So why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.
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