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Marketing: Strategie E Tecniche Di Comunicazione E Brand Positioning. Contiene Web Marketing, Pnl Per La Vendita, Copywriting: Sc
Paperback
ISBN13: 9781092572859
Publisher: Independently Published
Published: Apr 3 2019
Pages: 724
Weight: 1.55
Height: 1.45 Width: 5.00 Depth: 8.00
Language: Italian
Ecco cosa troverai all'interno:
1. WEB MARKETINGIl Web Marketing è il processo che ti permette di vendere online.In questo testo scoprirai i segreti che ti permettono di raggiungere una vastissima audience su Internet utilizzando i metodi più moderni ed efficaci.
- La formula segreta per il successo del tuo business
- Come monetizzare una lista tramite il Lead Nutruting
- Come sfruttare il retargeting per massimizzare i profitti
- Come creare un Funnel di vendita
- Usare il Web Marketing per il Network Marketing e per l'Affiliate Marketing
2. PNL per la VenditaLa Programmazione Neuro-Linguistica moltiplica la tua abilità nella vendita.
Tutto quello che dici, il tono della voce, la postura del corpo e la mimica hanno un notevole impatto sia sulla tua neurologia che su quella del tuo interlocutore.
Questo è l'ABC della Programmazione Neuro-Linguistica.
Il linguaggio e i processi neurologici sono strettamente connessi.Imparerai come fare leva sul linguaggio e su tutti i tipi di comunicazione per avviare alcune routine mentali nel cervello delle persone con cui dialoghi.
Queste tecniche ti permetteranno di influenzare e manipolare il flusso di pensieri della mente del tuo cliente per portare la trattativa ad una chiusura rapida e vantaggiosa.
3. COPYWRITINGScopri i segreti del copywriting persuasivo e scrivi email e pagine di vendita efficaci.
Esamineremo come la componente persuasiva ed emozionale giochi allo stato attuale delle cose un ruolo sempre più determinate agli occhi del target di riferimento.
La componente logica, informativa e razionale, però, non deve mai mancar affinché tu, in qualità di scrittore possa risultare quanto più affidabile possibile e non un semplice venditore. Analizzeremo poi le barriere che il copywriter ha il compito di rimuovere, per far concludere una transazione.4. MIND HACKINGLa persuasione è fondamentale per l'efficacia di ciò che facciamo, e in questo libro vedremo 25 tecniche avanzate di persuasione che ti daranno accesso a scorciatoie per la mente del cliente.
Puoi applicare queste tecniche in diverse occasioni, dal semplice testo di copywriting alla stesura di un piano di marketing per la tua azienda.
Mind Hacking ti svela i segreti di marketing e manipolazione mentale delle più grandi aziende.5. HIGH TICKETVuoi una Strategia di Branding che ti permetta di Monetizzare?
High Ticket è l'unico manuale di Brand Positioning che ti insegna a vendere prodotti ad alto margine.
Grazie al giusto posizionamento, facendo leva sulla psicologia del cliente e sulle tecniche di mercato, sarai in grado di aumentare i tuoi profitti selezionando i clienti altospendenti.
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