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Facebook Ads: Guida Al Marketing Con Facebook Advertising - Facebook Marketing - Copywriting: Scrivere Per Vendere
Paperback
Series: Marketing, Book 2
ISBN13: 9781091596375
Publisher: Independently Published
Published: Mar 25 2019
Pages: 250
Weight: 0.55
Height: 0.53 Width: 5.00 Depth: 8.00
Language: Italian
In questo volume imparerai a vendere su Facebook tramite i Post Sponsorizzati.
Scoprirai i segreti di Facebook e le tecniche più efficaci di Copywriting per scrivere post convincenti da promuovere direttamente sulla piattaforma.Ma come possiamo fare?
Facebook ci mette a disposizione tantissimi strumenti che possiamo utilizzare per raggiungere con estrema precisione le persone interessate ai nostri servizi. E' un'occasione unica: possiamo mostrare il nostro annuncio solamente alle persone interessante, garantendoci un ritorno sull'investimento molto alto. Con Facebook Marketing, Luigi Padovesi spiega nel dettaglio come funziona la promozione su Facebook, con approfondimenti sull'algoritmo e con cinque approfondimenti pratici per farci capire come utilizzare le funzionalità più comuni - e anche quelle meno esplorate! In questo libro vedrai:- Cos'è Facebook Ads
- Come e quando usare Facebook per la promozione
- Come definire una strategia di marketing su Facebook
- Come creare un target di potenziali clienti
- Come creare un post sponsorizzato - dal punto di vista tecnico!
- 16 Approfondimenti sui formati pubblicitari a disposizione
- Meglio Facebook o Google?
- Come fare remarketing e retargeting
- Come analizzare i nostri risultati
- Gli errori che devi assolutamente evitare
- 4 Case Study di aziende che hanno usato Facebook Ads nel modo corretto
Esamineremo come la componente persuasiva ed emozionale giochi allo stato attuale delle cose un ruolo sempre più determinate agli occhi del target di riferimento.
Luigi Padovesi ti fornirà , poi, una serie di consigli utili su come scrivere un testo fortemente orientato alla vendita.
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