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Persuasione: Tecniche di Influenza e Manipolazione Mentale
Paperback
ISBN13: 9781094728582
Publisher: Independently Published
Published: Apr 15 2019
Pages: 280
Weight: 0.62
Height: 0.59 Width: 5.00 Depth: 8.00
Language: Italian
Ricorda: se non sei tu a persuadere, è il tuo interlocutore che sta persuadendo te.
Scopri i segreti della persuasione con l'aiuto di Luigi Padovesi.
Cosa contiene questo volume?
Tutto quello che dici, il tono della voce, la postura del corpo e la mimica hanno un notevole impatto sia sulla tua neurologia che su quella del tuo interlocutore.
Questo è l'ABC della Programmazione Neuro-Linguistica.
Imparerai come fare leva sul linguaggio e su tutti i tipi di comunicazione per avviare alcune routine mentali nel cervello delle persone con cui dialoghi.
Queste tecniche ti permetteranno di influenzare e manipolare il flusso di pensieri della mente del tuo cliente per portare la trattativa ad una chiusura rapida e vantaggiosa.
Questo libro ti insegnerÃ
- Quali sono gli errori più comuni nella vendita e come evitarli
- Come guadagnare la fiducia del tuo cliente tramite la PNL per chiudere la vendita
- Tecniche per suggestionare il tuo interlocutore tramite la comunicazione verbale, non verbale, intraverbale e extraverbale
- Il modello VAK per persuadere il tuo cliente e leggere nei suoi pensieri, non nelle sue parole
- Come affascinare il cliente sul lato emotivo e personale
- Gli ancoraggi della PNL per richiamare nella mente particolari emozioni e sensazioni
- Quali domande porre al tuo cliente per aprire la sua mente
- Distinguere gli stati mentali potenzianti e depotenzianti per usarli a tuo favore
Ciò che imparerai questo libro è un argomento particolare e trasversale, che è possibile applicare alla vendita, al copywriting, al marketing di qualsiasi genere.
Puoi applicare queste tecniche in moltissime occasioni, dal semplice testo di copywriting alla stesura di un piano di marketing per la tua azienda.
Ecco un assaggio.
- Scopri come creare affinità con il cliente
- Usa la trasparenza e l'intrigo a tuo vantaggio
- Progetta e creare un rituale per creare dipendenza
- Come fare appello all'autorità - anche senza averla
- Scopri quando essere aggressivi con la vendita
- Impara ad offrire una falsa alternativa
- Sfrutta le novità e le parole magiche
- Crea un senso di urgenza per chiudere la vendita
- Scopri i segreti per destabilizzare le credenze del cliente
- Gestisci i presupposti che si oppongono alla vendita
- Instilla l'idea nella mente del cliente perchè cresca in autonomia
- Fai leva su speranze e paure del cliente per guidare il pensiero
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