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Online Marketing: GuÃa de estrategias de ventas en lÃnea con marketing web, SEO de Google y redacción persuasiva para obtener clientes B
Paperback
Series: Online Marketing, Book 4
ISBN13: 9781706411338
Publisher: Independently Published
Published: Nov 7 2019
Pages: 318
Weight: 0.70
Height: 0.66 Width: 5.00 Depth: 7.99
Language: Spanish
En este volumen aprenderás a promocionar tus productos o servicios en Internet, desde lo básico hasta lograr resultados concretos. Internet no tiene lÃmites y puedes llegar a personas de todo el mundo al instante. Pero tienes que trabajar en la dirección correcta.
Qué vender, cómo vender y a quién vender? Inténtalo al azar, y podrÃa ser bueno o malo, o quizás solo aprendes marketing en lÃnea.
En este libro Luigi Padovesi explica los fundamentos de aprender a ganar dinero a través de la venta de productos, fÃsicos o digitales, en Internet.
Leyendo WEB MARKETING de Luigi Padovesi descubrirás...
- Cómo configurar un negocio en lÃnea sobre una base sólida
- Definir el branding y el posicionamiento
- La fórmula secreta para el éxito de tu negocio
- Cómo generar tráfico orgánico -
- Capturar clientes potenciales en el objetivo a través de una generación de clientes potenciales de calidad
- Cómo monetizar una lista usando Lead Nutruting
- Cómo aprovechar el retargeting para maximizar los beneficios
- Cómo crear un embudo de ventas
- Cómo crear una página de destino
- Usar marketing web para el marketing en red y para el Marketing de afiliados
Examinaremos cómo el componente persuasivo y emocional desempeña en la situación actual un papel cada vez más decidido a los ojos del público objetivo.
El componente lógico, informativo y racional, sin embargo, nunca debe fallar para que tú, como escritor, puedas ser lo más fiable posible y no sólo un vendedor.A continuación, analizaremos las barreras que el redactor es responsable de eliminar, para hacer que una transacción concluya. Luigi Padovesi te proporcionará una serie de consejos útiles sobre cómo escribir un texto fuertemente orientado a la venta.
Los motores de búsqueda son las herramientas básicas para buscar información en la World Wide Web y operan básicamente a través de algunos procesos muy importantes: escanear, indexar, clasificar y crear la respuesta.
En este libro, aprenderás a dominar todas estas cosas para Google, el motor de búsqueda lÃder en el mundo utilizado para más del 99% de las búsquedas.
- TeorÃa básica sobre motores de búsqueda y SEO
- Las herramientas que te ayudarán a ganar más visibilidad
- Errores para evitar absolutamente
- Cambios prácticos para aplicar a tu sitio web de inmediato
- Planificación y estructura de enlaces
- Los aspectos técnicos a considerar
- SEO como una alternativa al PPC
- Cómo monetizar la visibilidad a través de Google
- SEO ON-page y Off-page
- Los falsos mitos más populares en el SEO de Google
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