Marketing in 2015

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies by Klaus, Philipp

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands by Heilbrunn, B.

Mass-Marketing Fraud: A Threat Assessment by International Mass-Marketing Fraud Worki

Getting 5 Star Reviews on Yelp, Guaranteed: Unofficial Guide to Ensuring Your Business Wins on Yelp by Braatz, Jason C.

Contemporary Marketing Research by Rao, A. B.

Advertising: Critical Approaches by Wharton, Chris

Running Across Europe: The Rise and Size of One of the Largest Sport Markets by

Le commerce connecté: Comment le digital révolutionne le point de vente by Druguet, Vincent, Vallet, Jean-Baptiste

Stratégie digitale: Comment acquérir, convertir et fidéliser vos clients sur le Web by Dorkenoo, Cindy

PR 2.0: How Digital Media Can Help You Build a Sustainable Brand by Friedman, John

Public Relations and the History of Ideas by Moore, Simon

Light, Bright and Polite 2: Parents/Teens (Green) by Ochs, Josh

From Employee to Employer in 30 Days: Repeatable Tips on How to Build a Business That Attracts Profits Almost Immediately by Nelson, Donna

Work Smart Not Hard, Network Marketers by Boone, Glenda

Cómo Construir LíDERES En Redes De Mercadeo Volumen Uno: Creación Paso A Paso De Profesionales En MLM by Schreiter, Tom Big Al

The global-local paradox in international advertising. Can marketing really be international? by Liessem, Christina

Standardization in International Marketing strategy: doomed to failure or successful strategy? by Liessem, Christina

Commodity Marketing: Konzeptionelle Grundlagen und empirische Belege by Beger, Katharina

Interkulturalität als Herausforderung der Marktforschung by Ackermann, Matthias

Top Marketing Tactics That Boost Sales: Customers Don't Just Pour in Online, They Abound Offline Too! by Collins, Jeff

Vermarktung von Sportevents. Qualitative Analyse am Beispiel des Golfturniers "Am/Am" by Still, Stefan

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Rabazinski, Corey

Author 101: The Insider's Guide to Publishing from Proposal to Bestseller by Frishman, Rick, Spizman, Robyn

Vermarktung von TV-Formaten: Informative und unterhaltende TV-Formate by Becker, Julia

Author 101: The Insider's Guide to Publishing from Proposal to Bestseller by Spizman, Robyn, Frishman, Rick

Word of Mouth-Strategien im Marketing und deren Erfolgswirkung by Fries, Jennifer

Die Integration haptischer Elemente in Printmedien und deren Einfluss auf die Markenwahrnehmung by Buckstege, Ines

Zur Profilierung im Wettbewerb mit Hilfe des Retail Branding: Ziele, Gestaltungsansätze, Wirkungen auf das Kaufverhalten und Erfolgsvoraussetzungen au by Kömhoff, Julia

Die Wirkung von Netzwerkeffekten in sozialen Netzen by Ludewig, Mandy

Your Firm Everywhere Now: How to position your professional services firm as an authority in your marketplace, increase your online presence and by Alf, Michael

Plans to Prosper: Strategies Systems and Tools Workbook by Cook, Victoria, Washington, Stan

Vom E-Commerce lernen. RFID und Smartphone als Konversionsoptimierer im stationären Modehandel by Dorn, Niklas

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Walter, Ekaterina, Gioglio, Jessica

Cultural Differences in FMCG Marketing in the German and the Indian Market by Raj, Rawel

Die externe Kommunikation und Imagebildung von Nonprofit-Organisationen: Am Beispiel der Universitätsmedizin Charité Berlin by Gehrmann, Kira

Sustainable Marketing Management: Grundlagen Und Cases by

Corporate Social Responsibility. Vorstellung und Bewertung gängiger CSR-Modelle by Müller, Matthias

Social Media Nutzung zur Beschaffung externen Wissens in Organisationen by Peter, Laura

Ausgesuchte Erfolgsfaktoren des Eventmarketings by Albrecht, Jana

Der Einfluss von Megatrends auf die deutsche Versicherungswirtschaft by Lülsdorf, Thomas

Sales Promotion Decision Making: Concepts, Principles, and Practice by Ogden-Barnes, Steve, Minahan, Stella

The Public Relations Firm by Smith, Stacey

Celebridad Instantanea: Conoce los secretos para convertirte en el experto #1 en tu nicho de mercado by Mendoza, Alvaro, Baron, Luis Eduardo

Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Garst, Kim

Winning at Innovation: The A-To-F Model by Kotler, Philip

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality by Paganoni, M.

Watch The Company You Tweet: 4 Step Guide to Making an Impact on Twitter by Cook, Joy

Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Garst, Kim

Social Media Marketing Mastery: Increase Your Website Traffic, Grow Your Business, and Earn More Money by Hargis, William

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance by Hintze, Stephanie

Millions in Real Estate Now for You Today: Do your Due Diligence and you'll be Rich by Knight Sr, Dan Edward

How collages reveal your deepest thoughts: A guide to consumers' minds by Pachler, Philipp

Brand Identity Factors: Developing a Successful Islamic Brand by Alihodzic, Vedad

Service Quality Measurement: Issues and Perspectives by Rodrigues, Lewlyn L. R.

Brand Management and Marketing of Luxury Goods by Scholz, Lucie

Satire im Social Web: Von Lucilius zum Postillon by Kuczorra, Joscha, Förster, Henoch

How NIVEA uses the marketing mix to expand worldwide by Anonymous

Didn't See It Coming by Stoiber, Marc

Suchmaschinenmarketing mit SEM-Werkzeugen: Ein Vergleich marktrelevanter Anbieter by Schiller, Tobias

ABC Learning in the Japanese Market: International Marketing Plan by Pengliang, Gao, Rakowski, Nina, Fachi, Brenda

Start Me Up!: New Branding for Businesses by

Das Image Dresdens zwischen Weltoffenheit und Fremdenfeindlichkeit: Ansprüche und Wirklichkeit by Trommer-Tiedemann, Simone

Complementor Relationship Management: Herausforderungen Und Lösungskonzepte by Günther, Armin

Erfolgreiche Kundenrückgewinnung: Verlorene Kunden Identifizieren, Halten Und Zurückgewinnen by Neu, Matthias, Günter, Jana

Market Driven Strategy by Day, George S.

Your Patient Attraction Secret Weapon: How To Have A Referral-Driven Dental Practice And Never Advertise Again by Sheetz, Ron

Erfolgsworkshop Vertrieb - Packen Sie's An!: Ziele Definieren, Maßnahmen Planen Und Endlich Tun, Was Getan Werden Muss by Bruhn, Jörn

Das Konsumverhalten in China und die Rolle des Luxusmarktes im Vergleich mit Deutschland by Vogt, Simon

Customer Relationship Management. Grundlagen, Aufbau, Implementierung und Praxisbeispiele by Anonymous

Mercedes-Benz's Marketing Strategy in Mexico by Schweres, Joannis Paul

SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow by Amerland, David

System Blueprint: Ultimate Marketing System: The Step-by-Step, Easy-to-Implement, "How-to" Guide To Quickly Build A Consistent Marketing by Tan, Michael Vectra

Stop The Fake It Till You Make It...A Results Driven Guide To Living Like A Real Successful Internet Marketer: 7 Time-Tested Online Methods To Make Su by La Rocca, Anthony

Digital Relevance: Developing Marketing Content and Strategies That Drive Results by Albee, A.

Gaming und kommerzielle Kommunikation von Videospielen by Backa, Frank

Methoden der außerökonomischen und ökonomischen Werbeerfolgskontrolle by Ottmüller, Florian

Estrategia Digital de Marketing & Ventas para Startups: Kit de Supervivencia de Lanzamiento de Producto by Meza Tamayo, Veronica, Delgado Galisteo, Almudena

Political Reputation Management: The Strategy Myth by Schnee, Christian

Visualizing Culture: Analyzing the Cultural Aesthetics of the Web by O'Connell, Roxanne M.

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines by Bradley, Sean V.

A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Morgan, Adam, Barden, Mark

Fußballvereine Am Kapitalmarkt: Wie Sich Der Fußball an Der Börse Finanziert by Hasler, Peter Thilo

Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren by Radloff, Jaqueline

Social Media als Instrument des Customer Relationship Management by Benzin, Dario

Interaction of Design and Brand. A literature review and analysis by Schröder, Mareike

Nachhaltigkeit und Social Entrepreneurship im Tourismus. Das Klimaschutz-Unternehmen "Atmosfair" by Bertram, Deborah

Die Überschrift: Sachzwänge - Fallstricke - Versuchungen - Rezepte by Esslinger, Detlef, Schneider, Wolf

Herausforderung Intranet: Zwischen Informationsvermittlung, Diskussionskultur Und Wissensmanagement by Lütolf, Daniel, Schillerwein, Stephan, Meier, Stefanie

Consumer Optimization Problem Solving by Norman, Alfred L.

Nachhaltigkeitsorientierte Unternehmensführung: Employer Branding ALS Ansatz Zur Gewinnung Geeigneter Mitarbeiter by Weinrich, Kai

Marketing Sucht Zielgruppe ... Oder: Was Macht Der Gorilla Am Pos?: Über Denkfehler in Strategie, Kommunikation & Co. Und 58 Tipps, Wie Sie Sie Vermei by Hilbig, Heino

The New Art of Social Up-Selling: The Only Foh Training Guide for Restaurant Owners, Managers and Chefs: Restaurant Version by Homsey, Leeanne

Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing by Bradley, David J.

Kunden Gewinnen Mit Meta-Selling: So Steigern Sie Ihre Abschlussquote Radikal by Lörsch, Thomas W.

Identitäten in Der Öffentlichen Kommunikation: Funktion Und Bedeutung Für Die Reputation Ökonomischer Akteure by Köhler Stüdeli, Barbara

Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt by Azer, Jaylan

Content Marketing Works: 8 Steps to Transform Your Business by Kuenn, Arnie, Kuenn, Brad

Peaceful Selling: Easy Sales Techniques to Grow Your Small Business by Duster, Dan, Washington, Stan

Introduction to Sport Marketing: Second edition by Smith, Aaron C. T., Stewart, Bob

Brand Planning. Strategische Markenkommunikation in dynamischen Medienwelten am Beispiel der Marke Red Bull by Löwig, Robert, Groening, Matthias, Grube, Mario

Perceived Intrusiveness of E-Mail Advertising and Its Impact on Brand Trust by Hasler, Daniel, Jaekel, Rebekka

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 1 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 2 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 3 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4 by Irma

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business by Hill, Peter

Neuromarketing in Action: How to Talk and Sell to the Brain by Bayle-Tourtoulou, Anne-Sophie, Badoc, Michel, Georges, Patrick M.

Scoring Points: How Tesco Continues to Win Customer Loyalty by Russell, Ken, Barends, Eric, Phillips, Tim

Advertising Transformed: The New Rules for the Digital Age by Van Dyck, Fons

Crisis, Issues and Reputation Management by Griffin, Andrew

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Blake, Helen, Pinder, David, Barnes, Cindy

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by Giannetto, D.

eCollaboration Systems. Nutzenpotentiale einer Integration von ERP und Social Media by Siepmann, David

Markenführung. Eine vergleichende Analyse von Markenbewertungsverfahren by Pfeuffer, Mario

Einkaufserlebnisse in Online-Shops, Gestaltungsmöglichkeiten und 'best practices' by Anonym

Lebenszyklusanalysen. Produkt-, Markt-, Technologie- und Beziehungslebenszyklus: Darstellung, Zusammenhänge und kritische Würdigung by Deitenbeck, Jonas

Frauendiskriminierung in der Werbung: Darstellungsformen, gesellschaftliche Hintergründe sowie Auswirkungen auf Werte und Normen der Gesellschaft by Trommer-Tiedemann, Simone

Kommunikationsstrategien von Unternehmen zur Beendigung von Kundenbeziehungen by Schwartz, Isabell

Ethnic Marketing: Culturally sensitive theory and practice by Pires, Guilherme, Stanton, John

Marketing Mindset: The Ultimate Guide to Positioning Yourself as the Expert in Your Niche by Klipsch, Mark E.

Adland: A Global History of Advertising by Tungate, Mark

PR for Authors: How to use public relations, press releases, and social media to sell more books by Campbell-Scott, Michelle, Hendrickson, Nancy

Kellogg's "To Go" Breakfast-Shake at the Danish Market by Bakir, Beway

Einsatzmöglichkeiten und Grenzen sozialer Netzwerke im Rahmen des Employer Branding: am Beispiel des Arbeitgeberbewertungsportals "kununu" by Bohnenberger, Isabel

Verpackungspolitik für Produktinnovationen by Voth, Tanja

Content First Marketing by Arnott, John

Marketing Plan Cinnabon Company by Khan, Yasir

Winning The Battle For Attention: Internet Marketing For Small Business by Atkins, Stuart

Sport-Branding: Mit Sport-Sponsoring Zum Markenerfolg by Stastny, Petr, Adjouri, Nicholas

Word of Mouth Marketing: How Smart Companies Get People Talking by Sernovitz, Andy

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Understanding Consumer Behavior and Consumption Experience by Castaño, Raquel, Rajagopal

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Brands Win Championships by Darlow, Jeremy Allen

Emerging Trends and Innovation in Sports Marketing and Management in Asia by

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time by Pease, Martha R., Campbell, Michael J.

Sports Marketing: A Practical Approach by Degaris, Larry

Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone by Taxis, Tim

Plan Twice, Build Once: Lessons learned from over 100 conversations with extrodinary entrepreneurs by Sacca, Michael, Steiniger, Joelle, Goldman, Matt

Customer Analytics for Dummies by Sauro, Jeff

Why is Your Name Upside Down?: Stories from a Life in Advertising by Oakley, David

Wealth Creation by Wilson-Jeanselme, Muriel, Wilson, Jonathan

Word-of-Mouth - Einflussfaktoren und Reaktionsempfehlungen für Unternehmen: Eine systematische Literaturanalyse by Theel, Sven

Methoden zur Identifikation von Basis-, Leistungs- und Begeisterungsfaktoren by Fuesselberger, Bettina

Wealth Creation by Wilson, Jonathan, Wilson-Jeanselme, Muriel

Customer Service: Perspectives and Considerations for the EMS Leader by Brophy, John R.

Entrepreneurship in International Marketing by

Social Media Bible: Social Media Marketing Strategy Sucessfully for Beginners: Facebook Marketing, Twitter, Google Plus Advertising: Social Networking by Koul, Sanjana

Markenanalyse der Berliner Aids-Hilfe: Markenimage und Markenidentität im Social Marketing by Grenz, Marco

Marketingmix für Heilpraktiker (Psychotherapie) im Rahmen der gesetzlichen Bestimmungen: Handbuch für Heilpraktiker by Bode, Thomas

Key Account Marketing & Key Account Selling: Wie Sie Ihr Geschäft Mit Schlüsselkunden Nachhaltig Sichern Und Ausbauen by Sidow, Hans

Brighten Up!: Internal and External Customer Service Through Inner Heroes by Kalil, M. a. Carolyn, Rhoades, Ph. D. Merle

Viral-Marketing Professor: The Best Marketing Is Education by Stanton, Nylus

Video Marketing for Veterinarians: 7 Marketing Strategies to Attract New Clients by Foster, Jenn, Duplecehan, Michelle

Pinterest Marketing for Authors and FREE Bonus Video Marketing for Authors: Learn How to Boost Your Book Sales by Loera, Diana

Sind Groupon-Portale ein gewinnbringendes Instrument der Wirtschaftskommunikation? by Ner, Paula

Corporate Reputation and Competitiveness by Davies, Gary, Chun, Rosa, Da Silva, Rui

The Wallet Allocation Rule: Winning the Battle for Share by Williams, Luke, Keiningham, Timothy L., Aksoy, Lerzan

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Thach, Liz

Mit Olympischem Verkaufen Zum Erfolg: So Werden Sie Ein Top-Verkäufer by Frieß, Rainer

Success Secrets of the Online Marketing Superstars by Meyerson, Mitch

I.N.S.T.A.N.T. Credibility: The 7 Step Breakthrough Formula Transforming You From Ordinary To Recognised Industry Authority ... Instantly by

Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth by Greer, David J.

Mobile Marketing - Die moderne Marketingkommunikation: Die Integration von Mobile Marketing in den Marketing-Mix by Schneider, Stefan H.

Running Across Europe: The Rise and Size of One of the Largest Sport Markets by

Business-to-Business: A Global Network Perspective by Bruhs, Sarah Maria, Glowik, Mario

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns by Austin, Erica Weintraub, Pinkleton, Bruce E.

The Relationship Between National Brand and Private Label Food Products: Prices, Promotions, Recessions, and Recoveries by

The Relationship Between National Brand and Private Label Food Products: Prices, Promotions, Recessions, and Recoveries by Volpe, Richard

Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice by Heeley, John

Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU by Hoppe, Dominik Ulrich

Customer Relationship Management (CRM). Überblick über ein neues Paradigma des Marketings by Holfeld, Christopher

Development of a CSR strategy for Toys R Us Germany by Brandl, Stefanie

Brand Breakout: How Emerging Market Brands Will Go Global by Steenkamp, Jan-Benedict, Kumar, Nirmalya

Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 by

U.S. Fresh Produce Markets: Marketing Channels, Trade Practices, and Retail Pricing Behavior by

El Arte de la Guerra Aplicada al Marketing by Silva Alba, Jaime

Kindle Marketing para Autores: Aprende a Posicionar y Vender tus Libros en Amazon Kindle by Morral, Jorge

Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries by

Is fashion not in fashion anymore? Wirkungen des Employer Branding auf die Rekrutierung von Mitarbeitern: Automobilbranche vs. Textilbranche by Tschirner, Nicolai

The Impact of Mobile Services on the Interaction between Airlines and Passengers by Biedermann, Markus, Levy, Doron

How To Get Customers In Your Network Marketing Company: The Complete Guide To Converting Leads To Loyal Customers by Olivis, Argena

Spike Your Brand Roi: How to Maximize Reputation and Get Results by Cehrs, Adele R.

Markt- Und Absatzprognosen: Modelle - Methoden - Anwendung by

Erfolgsfaktoren der internationalen Markterschließung am Beispiel von Premiummarken by Meinert, Peter

Sports Marketing: A Practical Approach by Degaris, Larry

Copywriting For Beginners Guide: The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy by Alderman, Robert

Ethical and Social Marketing in Asia by Rowley, Chris, Nguyen, Bang

Rationalisierungsprozesse im Konsumverhalten. Vom bedienten zum handelnden Kunden am Beispiel zweier Bäckereiketten by Büttner, Maja

Internetforen als Social Media Instrument: Eine empirische Analyse der Relevanz und des Nutzungsverhaltens von Endkunden in der Caravanbranche by Hass, Jan

Staying the Consumption Course: Exploring the Individual Lock-In Process in Service Relationships by Schulte, Benjamin Krischan

Interaktionskompetenz Im Vertrieb: Konzeptualisierung Und Erfolgswirkung by Schulte, Vera

7 Simple Steps to Small Business Marketing: Visibility, Consistency & Relatability by Guyton, Jamila C.

The Step-By-Step Guide to Build Your Brand: 16 Steps for Creating and Maintaining an Unforgettable Business by Pratt, Sheralyn

Corporate Code: Wege Zu Einer Klaren Und Unverwechselbaren Unternehmenssprache by Dunkl, Martin

Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany by Frank, Mona Carolina

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Wragg, David