Marketing in 2015

Running Across Europe: The Rise and Size of One of the Largest Sport Markets by

Market Mediations: Semiotic Investigations on Consumers, Objects and Brands by Heilbrunn, B.

Getting 5 Star Reviews on Yelp, Guaranteed: Unofficial Guide to Ensuring Your Business Wins on Yelp by Braatz, Jason C.

Mass-Marketing Fraud: A Threat Assessment by International Mass-Marketing Fraud Worki

Le commerce connecté: Comment le digital révolutionne le point de vente by Druguet, Vincent, Vallet, Jean-Baptiste

Stratégie digitale: Comment acquérir, convertir et fidéliser vos clients sur le Web by Dorkenoo, Cindy

Contemporary Marketing Research by Rao, A. B.

Quail Farming: Markets and Marketing Strategies by Okumu, Francis

Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies by Klaus, Philipp

"Schrei vor Glück" Die Marketingstrategie von Zalando by Rieg Sina Laura

PR 2.0: How Digital Media Can Help You Build a Sustainable Brand by Friedman, John

Public Relations and the History of Ideas by Moore, Simon

Light, Bright and Polite 2: Parents/Teens (Green) by Ochs, Josh

From Employee to Employer in 30 Days: Repeatable Tips on How to Build a Business That Attracts Profits Almost Immediately by Nelson, Donna

Work Smart Not Hard, Network Marketers by Boone, Glenda

Cómo Construir LíDERES En Redes De Mercadeo Volumen Uno: Creación Paso A Paso De Profesionales En MLM by Schreiter, Tom Big Al

Interkulturalität als Herausforderung der Marktforschung by Ackermann, Matthias

Standardization in International Marketing strategy: doomed to failure or successful strategy? by Liessem, Christina

The global-local paradox in international advertising. Can marketing really be international? by Liessem, Christina

Commodity Marketing: Konzeptionelle Grundlagen und empirische Belege by Beger, Katharina

Top Marketing Tactics That Boost Sales: Customers Don't Just Pour in Online, They Abound Offline Too! by Collins, Jeff

Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising by Rabazinski, Corey

Author 101: The Insider's Guide to Publishing from Proposal to Bestseller by Frishman, Rick, Spizman, Robyn

Vermarktung von TV-Formaten: Informative und unterhaltende TV-Formate by Becker, Julia

Author 101: The Insider's Guide to Publishing from Proposal to Bestseller by Spizman, Robyn, Frishman, Rick

Shift in Consumer Preferences Regarding Soft Drinks by Bukhari Syeda Sani-E-Zahra

Word of Mouth-Strategien im Marketing und deren Erfolgswirkung by Fries, Jennifer

Die Integration haptischer Elemente in Printmedien und deren Einfluss auf die Markenwahrnehmung by Buckstege, Ines

Zur Profilierung im Wettbewerb mit Hilfe des Retail Branding: Ziele, Gestaltungsansätze, Wirkungen auf das Kaufverhalten und Erfolgsvoraussetzungen au by Kömhoff, Julia

Social Media Marketing im Rahmen des Fundraising 2.0 by Chawla Jennifer

Vom E-Commerce lernen. RFID und Smartphone als Konversionsoptimierer im stationären Modehandel by Dorn, Niklas

Die Wirkung von Netzwerkeffekten in sozialen Netzen by Ludewig, Mandy

Plans to Prosper: Strategies Systems and Tools Workbook by Cook, Victoria, Washington, Stan

Your Firm Everywhere Now: How to position your professional services firm as an authority in your marketplace, increase your online presence and by Alf, Michael

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Walter, Ekaterina, Gioglio, Jessica

Sustainable Marketing Management: Grundlagen Und Cases by

Extremmarketing als neuer Ansatz in der Kommunikationspolitik - Einordnung, Anwendung und Potential by Kindler, Katharina

The Customer Store: Find the Best Customers for Your Business by Gould, Martin

Der Einfluss von Megatrends auf die deutsche Versicherungswirtschaft by Lülsdorf, Thomas

Die Bedeutung von strategischen Allianzen für Unternehmen by Deissner, Miriam

Manipulation durch Musik. Eine empirische Untersuchung des Einflusses auf Emotion und Marke by Loos, Katharina

Social Media Nutzung zur Beschaffung externen Wissens in Organisationen by Peter, Laura

Ausgesuchte Erfolgsfaktoren des Eventmarketings by Albrecht, Jana

Celebridad Instantanea: Conoce los secretos para convertirte en el experto #1 en tu nicho de mercado by Mendoza, Alvaro, Baron, Luis Eduardo

The Public Relations Firm by Smith, Stacey

Sales Promotion Decision Making: Concepts, Principles, and Practice by Ogden-Barnes, Steve, Minahan, Stella

Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Garst, Kim

Watch The Company You Tweet: 4 Step Guide to Making an Impact on Twitter by Cook, Joy

Social Media Marketing Mastery: Increase Your Website Traffic, Grow Your Business, and Earn More Money by Hargis, William

Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media by Garst, Kim

Der Einfluss der Weinverpackung auf das Verhalten vom Konsumenten by Eibeck Erich

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality by Paganoni, M.

Winning at Innovation: The A-To-F Model by Kotler, Philip, Loparo, Kenneth A.

Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance by Hintze, Stephanie

Millions in Real Estate Now for You Today: Do your Due Diligence and you'll be Rich by Knight Sr, Dan Edward

ABC Learning in the Japanese Market: International Marketing Plan by Pengliang, Gao, Rakowski, Nina, Fachi, Brenda

Satire im Social Web: Von Lucilius zum Postillon by Kuczorra, Joscha, Förster, Henoch

Suchmaschinenmarketing mit SEM-Werkzeugen: Ein Vergleich marktrelevanter Anbieter by Schiller, Tobias

Didn't See It Coming by Stoiber, Marc

The implementation of packaging as brand driver by Mahmud Abdur Rahman Al

Marketingstrategie für das projizierte Unternehmen "Die schlaue Nuss" by Renno Nancy

Strategy Implementation. Health Care Sector SickKids: Stragetic Planning SickKids Hospital by Landsman, Arthur

Start Me Up!: New Branding for Businesses by

Complementor Relationship Management: Herausforderungen Und Lösungskonzepte by Günther, Armin

Das Image Dresdens zwischen Weltoffenheit und Fremdenfeindlichkeit: Ansprüche und Wirklichkeit by Trommer-Tiedemann, Simone

Erfolgreiche Kundenrückgewinnung: Verlorene Kunden Identifizieren, Halten Und Zurückgewinnen by Neu, Matthias, Günter, Jana

Market Driven Strategy: Processes for Creating Value by Day, George S.

Your Patient Attraction Secret Weapon: How To Have A Referral-Driven Dental Practice And Never Advertise Again by Sheetz, Ron

Customer Relationship Management. Grundlagen, Aufbau, Implementierung und Praxisbeispiele by Anonym

Das Konsumverhalten in China und die Rolle des Luxusmarktes im Vergleich mit Deutschland by Vogt, Simon

Mercedes-Benz's Marketing Strategy in Mexico by Schweres, Joannis Paul

Erfolgsworkshop Vertrieb - Packen Sie's An!: Ziele Definieren, Maßnahmen Planen Und Endlich Tun, Was Getan Werden Muss by Bruhn, Jörn

System Blueprint: Ultimate Marketing System: The Step-by-Step, Easy-to-Implement, "How-to" Guide To Quickly Build A Consistent Marketing by Tan, Michael Vectra

Stop The Fake It Till You Make It...A Results Driven Guide To Living Like A Real Successful Internet Marketer: 7 Time-Tested Online Methods To Make Su by La Rocca, Anthony

SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow by Amerland, David

Methoden der außerökonomischen und ökonomischen Werbeerfolgskontrolle by Ottmüller, Florian

Gaming und kommerzielle Kommunikation von Videospielen by Backa, Frank

Estrategia Digital de Marketing & Ventas para Startups: Kit de Supervivencia de Lanzamiento de Producto by Delgado Galisteo, Almudena, Meza Tamayo, Veronica

Visualizing Culture: Analyzing the Cultural Aesthetics of the Web by O'Connell, Roxanne M.

Özel Marka Pazarlaması by Özbucak Albar, Banu

Political Reputation Management: The Strategy Myth by Schnee, Christian

Digital Relevance: Developing Marketing Content and Strategies That Drive Results by Albee, A.

A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It's Everyone's Business by Barden, Mark, Morgan, Adam

Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines by Bradley, Sean V.

Interaction of Design and Brand. A literature review and analysis by Schröder, Mareike

Nachhaltigkeit und Social Entrepreneurship im Tourismus. Das Klimaschutz-Unternehmen Atmosfair by Bertram, Deborah

Die Überschrift: Sachzwänge - Fallstricke - Versuchungen - Rezepte by Esslinger, Detlef, Schneider, Wolf

Fußballvereine Am Kapitalmarkt: Wie Sich Der Fußball an Der Börse Finanziert by Hasler, Peter Thilo

Social Media als Instrument des Customer Relationship Management by Benzin, Dario

Lettre sur le commerce des livres by Diderot, Denis

Cause related Marketing. Die Bestimmung erfolgskritischer Faktoren by Radloff, Jaqueline

Herausforderung Intranet: Zwischen Informationsvermittlung, Diskussionskultur Und Wissensmanagement by Schillerwein, Stephan, Meier, Stefanie, Lütolf, Daniel

Consumer Optimization Problem Solving by Norman, Alfred L.

Multi Channel Vertrieb. Chancen und Risiken des Vertriebs über das Internet by Ingold, Markus

Nachhaltigkeitsorientierte Unternehmensführung: Employer Branding ALS Ansatz Zur Gewinnung Geeigneter Mitarbeiter by Weinrich, Kai

Marketing Sucht Zielgruppe ... Oder: Was Macht Der Gorilla Am Pos?: Über Denkfehler in Strategie, Kommunikation & Co. Und 58 Tipps, Wie Sie Sie Vermei by Hilbig, Heino

The New Art of Social Up-Selling: The Only Foh Training Guide for Restaurant Owners, Managers and Chefs: Restaurant Version by Homsey, Leeanne

Getting Digital Marketing Right: A Simplified Process For Business Growth, Goal Attainment, and Powerful Marketing by Bradley, David J.

Plan de Marketing para una Agencia Publicitaria by Fimbres Flores Krista

Bedeutung und Gestaltungsmöglichkeiten des marktpolitischen Instruments der Kommunikationspolitik by Deissner, Miriam, Cetindag, Dogan

Facebook from Socializing to Advertising. An Empirical Study on the Effect of Facebook as Advertising Tool in Egypt by Azer, Jaylan

Identitäten in Der Öffentlichen Kommunikation: Funktion Und Bedeutung Für Die Reputation Ökonomischer Akteure by Köhler Stüdeli, Barbara

Peaceful Selling: Easy Sales Techniques to Grow Your Small Business by Washington, Stan, Duster, Dan

Content Marketing Works: 8 Steps to Transform Your Business by Kuenn, Brad, Kuenn, Arnie

Environment Friendly Automobiles by Sabir Irfan, Safdar Muzammil, Shahnawaz Muhammad

Kunden Gewinnen Mit Meta-Selling: So Steigern Sie Ihre Abschlussquote Radikal by Lörsch, Thomas W.

Fire Up Your Sales Figures: How To Win More Customers And Influence Them To Buy From You by Okumu, Fancis

Brand Planning. Strategische Markenkommunikation in dynamischen Medienwelten am Beispiel der Marke Red Bull by Löwig, Robert, Groening, Matthias, Grube, Mario

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 2 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 3 by Irma

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4 by Irma

Perceived Intrusiveness of E-Mail Advertising and Its Impact on Brand Trust by Jaekel, Rebekka, Hasler, Daniel

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 1 by Irma

Introduction to Sport Marketing: Second edition by Smith, Aaron C. T., Stewart, Bob

Introduction to Sport Marketing: Second edition by Stewart, Bob, Smith, Aaron C. T.

Marketing Mindset: The Ultimate Guide to Positioning Yourself as the Expert in Your Niche by Klipsch, Mark E.

Markenführung. Eine vergleichende Analyse von Markenbewertungsverfahren by Pfeuffer, Mario

Einkaufserlebnisse in Online-Shops, Gestaltungsmöglichkeiten und 'best practices' by Anonym

eCollaboration Systems. Nutzenpotentiale einer Integration von ERP und Social Media by Siepmann, David

Frauendiskriminierung in der Werbung: Darstellungsformen, gesellschaftliche Hintergründe sowie Auswirkungen auf Werte und Normen der Gesellschaft by Trommer-Tiedemann, Simone

Lebenszyklusanalysen. Produkt-, Markt-, Technologie- und Beziehungslebenszyklus: Darstellung, Zusammenhänge und kritische Würdigung by Deitenbeck, Jonas

Proceedings of the 1990 Academy of Marketing Science (Ams) Annual Conference by

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by Giannetto, D.

Kommunikationsstrategien von Unternehmen zur Beendigung von Kundenbeziehungen by Schwartz, Isabell

PR for Authors: How to use public relations, press releases, and social media to sell more books by Hendrickson, Nancy, Campbell-Scott, Michelle

Fear Appeals in Cigarette Package Labelling by Perednyte Justina, Jablonskyte Roberta

Von deutscher Qualität und französischem 'savoir vivre' by Schiemann Isabel

Social Media as a Strategic Tool to raise Customer Brand Awareness by Steinhauser Sabrina

Field Visual Merchandising Strategy: Developing a National In-Store Strategy Using a Merchandising Service Organization by Russell, Paul J.

Brand Essense: Using Sense, Symbol and Story to Design Brand Identity by Gains, Neil

Neuromarketing in Action: How to Talk and Sell to the Brain by Georges, Patrick M., Bayle-Tourtoulou, Anne-Sophie, Badoc, Michel

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business by Hill, Peter

Adland: A Global History of Advertising by Tungate, Mark

Advertising Transformed: The New Rules for the Digital Age by Van Dyck, Fons

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit by Blake, Helen, Pinder, David, Barnes, Cindy

Crisis, Issues and Reputation Management by Griffin, Andrew

Scoring Points: How Tesco Continues to Win Customer Loyalty by Barends, Eric, Phillips, Tim, Russell, Ken

Ethnic Marketing: Culturally sensitive theory and practice by Stanton, John, Pires, Guilherme

Einsatzmöglichkeiten und Grenzen sozialer Netzwerke im Rahmen des Employer Branding: am Beispiel des Arbeitgeberbewertungsportals kununu by Bohnenberger, Isabel

Verpackungspolitik für Produktinnovationen by Voth, Tanja

Content First Marketing by Arnott, John

Kellogg's "To Go" Breakfast-Shake at the Danish Market by Bakir, Beway

The Fora Framework: A Fuzzy Grassroots Ontology for Online Reputation Management by Portmann, Edy

Investors confusions in commodity market by Venkatesan Rajinikanth, Thirumurugannadham Devasenathipathi, Chakaravarthy Gobalraju

Positionierung Und Usp: Wie Sie Eine Alleinstellung Für Ihre Produkte Finden Und Umsetzen by Großklaus, Rainer H. G.

Marketing Plan Cinnabon Company by Khan, Yasir

Proceedings of the 1994 Academy of Marketing Science (Ams) Annual Conference by

Winning The Battle For Attention: Internet Marketing For Small Business by Atkins, Stuart

Sport-Branding: Mit Sport-Sponsoring Zum Markenerfolg by Stastny, Petr, Adjouri, Nicholas

An Introduction to Survey Research by Cowles, Ernest L., Nelson, Edward

Understanding Consumer Behavior and Consumption Experience by Rajagopal, Castaño, Raquel

Emerging Trends and Innovation in Sports Marketing and Management in Asia by

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Brands Win Championships by Darlow, Jeremy Allen

Word of Mouth Marketing: How Smart Companies Get People Talking by Sernovitz, Andy

Everything You Know About Marketing Is Wrong!: How to Immediately Generate More Leads, Attract More Clients and Make More Money by North, John

Think Round: How To Own The Future By Focusing 100% Of Your Company On Customers & Consumers 100% Of The Time by Campbell, Michael J., Pease, Martha R.

Hot For Cold Calling in 45 Minutes: How to Boost Your Success Rate on the Phone by Taxis, Tim

Sports Marketing: A Practical Approach by Degaris, Larry

Strategische Ansätze für eine erfolgreiche Marketingberatung in klein- und mittelständischen Unternehmen by Howlett, Rachel

Plan Twice, Build Once: Lessons learned from over 100 conversations with extrodinary entrepreneurs by Goldman, Matt, Sacca, Michael, Steiniger, Joelle

Online-Shopping in China by Wang Ran

Customer Analytics for Dummies by Sauro, Jeff

Why is Your Name Upside Down?: Stories from a Life in Advertising by Oakley, David

Wealth Creation by Wilson-Jeanselme, Muriel, Wilson, Jonathan

Customer Service: Perspectives and Considerations for the EMS Leader by Brophy, John R.

Word-of-Mouth - Einflussfaktoren und Reaktionsempfehlungen für Unternehmen: Eine systematische Literaturanalyse by Theel, Sven

Wealth Creation by Wilson-Jeanselme, Muriel, Wilson, Jonathan

An investigation into the home decoration market in Ireland by Lécuyer Charlotte

Social Media Bible: Social Media Marketing Strategy Sucessfully for Beginners: Facebook Marketing, Twitter, Google Plus Advertising: Socia by Koul, Sanjana

Entrepreneurship in International Marketing by

Key Account Marketing & Key Account Selling: Wie Sie Ihr Geschäft Mit Schlüsselkunden Nachhaltig Sichern Und Ausbauen by Sidow, Hans

Marketingmix für Heilpraktiker (Psychotherapie) im Rahmen der gesetzlichen Bestimmungen: Handbuch für Heilpraktiker by Bode, Thomas

Markenanalyse der Berliner Aids-Hilfe: Markenimage und Markenidentität im Social Marketing by Grenz, Marco

Remarketing en Argentina by Santamarina Gonzalo José

The model of marketing communications in business-to-business markets by Zavrsnik Bruno, Jerman Damjana

Proceedings of the 1997 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 1996 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 1995 Academy of Marketing Science (Ams) Annual Conference by

Brighten Up!: Internal and External Customer Service Through Inner Heroes by Kalil, M. a. Carolyn, Rhoades, Ph. D. Merle

Viral-Marketing Professor: The Best Marketing Is Education by Stanton, Nylus

Video Marketing for Veterinarians: 7 Marketing Strategies to Attract New Clients by Duplecehan, Michelle, Foster, Jenn

Pinterest Marketing for Authors and FREE Bonus Video Marketing for Authors: Learn How to Boost Your Book Sales by Loera, Diana

Sind Groupon-Portale ein gewinnbringendes Instrument der Wirtschaftskommunikation? by Ner, Paula

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World by Thach, Liz

The Wallet Allocation Rule: Winning the Battle for Share by Aksoy, Lerzan, Williams, Luke, Keiningham, Timothy L.

Corporate Reputation and Competitiveness by Chun, Rosa, Da Silva, Rui, Davies, Gary

Mit Olympischem Verkaufen Zum Erfolg: So Werden Sie Ein Top-Verkäufer by Frieß, Rainer

Success Secrets of the Online Marketing Superstars by Meyerson, Mitch

I.N.S.T.A.N.T. Credibility: The 7 Step Breakthrough Formula Transforming You From Ordinary To Recognised Industry Authority ... Instantly by

Restoran İşletmelerinde Hizmet Garantisi by Kilinç, Olcay

Machbarkeitskonzept für den FHNW-Hochschulball am Standort Olten by Stadler Sina, Bürgi Anna

Mobile Marketing - Die moderne Marketingkommunikation: Die Integration von Mobile Marketing in den Marketing-Mix by Schneider, Stefan H.

Running Across Europe: The Rise and Size of One of the Largest Sport Markets by

Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth by Greer, David J.

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns by Pinkleton, Bruce E., Austin, Erica Weintraub

Business-to-Business: A Global Network Perspective by Glowik, Mario, Bruhs, Sarah Maria

Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice by Heeley, John