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Identitäten in Der Öffentlichen Kommunikation: Funktion Und Bedeutung Für Die Reputation Ökonomischer Akteure
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MarketingGeneral Political ScienceGeneral Sociology
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ISBN10: 365808765X
ISBN13: 9783658087654
Publisher: Springer Nature
Published: Jan 23 2015
Pages: 331
Weight: 1.00
Height: 0.78 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783658087654
Publisher: Springer Nature
Published: Jan 23 2015
Pages: 331
Weight: 1.00
Height: 0.78 Width: 5.83 Depth: 8.27
Language: German
Barbara Köhler Stüdeli legt mit dem vorliegenden Band die erste explorative Studie vor, die die mediale Identitätsdarstellung öffentlicher Akteure empirisch untersucht und ihren Einfluss auf die Reputation von Organisationen und Management analysiert. Auf der Grundlage soziologischer und psychologischer Identitätstheorien erarbeitet sie Funktionen und Bedeutung von Identitätspräsentation und -wahrnehmung und legt dar, welche Reputationsrisiken aufgrund der medialen Darstellungslogiken für die Identitätsrezeption öffentlicher Akteure bestehen
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