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Best Practices in Global Wine Tourism: 15 Case Studies from Around the World

Best Practices in Global Wine Tourism: 15 Case Studies from Around the World

Paperback

MarketingTechnology & Engineering

ISBN10: 097158706X
ISBN13: 9780971587069
Publisher: Lightning Source Inc
Published: Feb 9 2015
Pages: 336
Weight: 1.29
Height: 0.70 Width: 7.01 Depth: 10.00
Language: English
Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.

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