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Ethnic Marketing: Culturally sensitive theory and practice
Hardcover
ISBN13: 9780415836005
Publisher: Routledge
Published: Jan 27 2015
Pages: 364
Weight: 1.45
Height: 1.00 Width: 6.20 Depth: 9.10
Language: English
This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.
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