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Contemporary Marketing Research

Contemporary Marketing Research

Paperback

Marketing

ISBN10: 9383572884
ISBN13: 9789383572885
Publisher: Lightning Source Inc
Published: Jan 1 2015
Pages: 218
Weight: 0.85
Height: 0.46 Width: 7.00 Depth: 10.00
Language: English
This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter

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