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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Practical Pocket Guide to Account Planning

The Practical Pocket Guide to Account Planning

Paperback

AccountingMarketing

ISBN10: 0989284905
ISBN13: 9780989284905
Publisher: Yellow Bird Press
Published: May 15 2013
Pages: 156
Weight: 0.35
Height: 0.33 Width: 5.06 Depth: 7.81
Language: English
The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

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