Sign-In
Cart
Everything I Know about Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip
Barnes, Barry
Barlow, John Perry
Paperback
Business GeneralManagementMarketing
Publisher Price: $17.99
Please select the version of book you would like to purchase.
ISBN10: 0446583804
ISBN13: 9780446583800
Publisher: Business Plus
Published: Nov 20 2012
Pages: 256
Weight: 0.50
Height: 0.80 Width: 5.40 Depth: 8.20
Language: English
ISBN13: 9780446583800
Publisher: Business Plus
Published: Nov 20 2012
Pages: 256
Weight: 0.50
Height: 0.80 Width: 5.40 Depth: 8.20
Language: English
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls strategic improvisation-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls strategic improvisation-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Also in
Marketing
The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar
Huberman, Erik
Paperback
$16.10
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Brunson, Russell
Hardcover
$25.64
The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You
Slim, Pamela
Hardcover
$24.70
The Human Element: Overcoming the Resistance That Awaits New Ideas
Nordgren, Loran
Schonthal, David
Hardcover
$25.65
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
$23.74
Your Rank Advancement Blueprint: How to rank advance, avoid burnout and never run out of contacts
Sperry, Rob
Paperback
$14.97
Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Mark
Hammersley, Ian
Paperback
$34.20
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
$12.00
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business
Krawczyk, Nicki
Paperback
$11.39
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
$26.59
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer
Kennedy, Dan S.
Hardcover
$23.70
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Hardcover
$28.45
The Wolfberry Chronicle: And Other Permian Basin Tales From The Henry Oil Company
Berkhouse, Gregory
Hardcover
$24.99
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Paperback
$14.20
Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation
Rodriguez, Juana-Catalina
Hardcover
$25.95
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Meyerson, Rob
Paperback
$23.74
Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
Elberse, Anita
Hardcover
$37.99
Here They Come with Their Make-Up on: Suede, Coming Up . . . and More Tales from Beyond the Wild Frontiers
Savidge, Jane
Paperback
$23.70
Moving to Outcomes: Why Partnerships Are the Future of Marketing
Wool, Matthew
Glazer, Robert
Paperback
$14.24
Seller Mistakes: What You Were Never Told About Selling Your Home and Why It Should Matter to You
Bell, Michael
Hardcover
$19.95
The Connection Method: Create an Impactful Brand Through the Power of Connection
Kurtis, Kelsey
Paperback
$23.74
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Dunford, April
Paperback
$15.95
Marketing Made Simple: A Step-By-Step Storybrand Guide for Any Business
Peterson, J. J.
Miller, Donald
Paperback
$21.84
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$15.19
Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing
Didner, Pam
Paperback
$29.99
Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Katsov, Ilya
Paperback
$33.25
The Analytic Detective: Decipher Your Company's Data Clues and Become Irreplaceable
Leeds, Steve
Paperback
$18.99
The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere
Twins, Mikkelsen
Paperback
$18.99
Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation
Rodriguez, Juana-Catalina
Paperback
$17.95
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
John, Daymond
Paisner, Daniel
Paperback
$16.15
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
Howell, Park Louis
Paperback
$15.67
Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
Sachs, Jonah
Hardcover
$33.25
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-To-One Marketing
Turner, Jamie
Moxley, Chuck
Hardcover
$26.60
Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales
Goldfayn, Alex
Hardcover
$23.75
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
King, Richard
Pearce, Bryony
Hardcover
$23.74
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Geyrhalter, Fabian
Paperback
$24.95
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$23.75
Instagram Marketing Blueprint 2021: The Practical Guide & Secrets For Gaining Followers. Becoming An Influencer, Building A Personal Brand & Business
Business Guides, Brandon's
Paperback
$16.12
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Brunson, Russell
Hardcover
$25.64
The Wolfberry Chronicle: And Other Permian Basin Tales From The Henry Oil Company
Berkhouse, Gregory
Paperback
$18.99
UnCloned Marketing: How to Challenge the Norms with Profitable Marketing Campaigns
Richmond, Audria
Hardcover
$28.49
H2h Marketing: The Genesis of Human-To-Human Marketing
Kotler, Philip
Pfoertsch, Waldemar
Sponholz, Uwe
Hardcover
$37.99
The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
Schley, Bill
Paperback
$16.95
The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
Jin, Yuxi
Miller, Klaus M.
Skiera, Bernd
Paperback
$29.99
Get Over Your Damn Self: The No-BS Blueprint to Building A Life-Changing Business
Neustadt, Romi
Paperback
$16.00
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
$17.05
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Ellis, Sean
Brown, Morgan
Hardcover
$27.55
Brain Rules for Work: The Science of Thinking Smarter in the Office and at Home
Medina, John
Hardcover
$26.59
The Miracle Morning for Network Marketers: Grow Yourself FIRST to Grow Your Business Fast
Elrod, Hal
Corder, Honoree
Petrini, Pat
Paperback
$19.95
The Brand Therapy Book: Key branding lessons to save time and money while winning hearts and minds.
Geyrhalter, Fabian
Paperback
$16.95
Marketing. The Bottom Line: Moving marketing from a perceived cost centre into a strategic driver of profit
Hadler, Richard
Paperback
$20.89
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Martin, Steve J.
Cialdini, Robert
Goldstein, Noah J.
Paperback
$16.15
Marketing Para Instagram 2021: La Guía Práctica & Los Secretos Para Ganar Seguidores, Convertirte En Influencer, Crear Un Negocio & Marca Personal &
Business Guides, Brandon's
Paperback
$16.12
Grassroots Strategy: Cultivating B2B Growth from the Ground Up
Fleming, Darrin W.
Bennett, Jeff W.
Hardcover
$29.95
Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing
Nishiguchi, Kazuki
Paperback
$19.00
Brand with Purpose: Find Your Passion, Stay True to Your Story, and Accelerate Your Career
Estrada, Ivan
Hardcover
$23.75
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Fox, Jeffrey J.
Hardcover
$17.10
No Business Is Too Small for Digital Marketing: Everything You Need to Know to Grow Your Business
Martinsen, Jon
Paperback
$18.99
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
$17.10
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers
Godin, Seth
Hardcover
$26.60
Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No
Blount, Jeb
Hardcover
$25.65
Hbr's 10 Must Reads on Sales (with Bonus Interview of Andris Zoltners) (Hbr's 10 Must Reads)
Zoltners, Andris
Review, Harvard Business
Kotler, Philip
Paperback
$23.70
Los Cuatro Colores de Las Personalidades para MLM: El Lenguaje Secreto para Redes de Mercadeo
Schreiter, Tom Big Al
Paperback
$12.30
Recruit Your Way To 6 Figures: Top Earners Recruiting Secrets Network Marketing
Sperry, Rob L.
Paperback
$14.22
A/E/C Marketing Fundamentals: Your Keys to Success
Bolton, Holly R.
Huval, Julie
Worth, Ronald D.
Paperback
$30.00
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
$25.65
Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking
Putsis, William
Hardcover
$24.00
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
$30.40
Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design
Landa, Robin
Paperback
$39.95
Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need
Brier, David
Paperback
$39.97
The Secret Lives of Customers: A Detective Story about Solving the Mystery of Customer Behavior
Duncan, David S.
Hardcover
$24.70
The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Rackham, Neil
Paperback
$30.40
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$17.09
Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople
Tracy, Brian
Paperback
$17.10
Selling Through Tough Times: Grow Your Profits and Mental Resilience Through Any Downturn
Reilly, Paul
Hardcover
$24.70
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Schmitt, Bernd
Van Zutphen, Glenn
Hardcover
$38.94
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
Dixon, Matthew
Toman, Nick
Delisi, Rick
Hardcover
$28.45