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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Impact of Mobile Services on the Interaction between Airlines and Passengers

The Impact of Mobile Services on the Interaction between Airlines and Passengers

Biedermann, Markus
Levy, Doron

Paperback

ManagementMarketing

ISBN10: 365688756X
ISBN13: 9783656887560
Publisher: Grin Verlag
Published: Feb 17 2015
Pages: 34
Weight: 0.13
Height: 0.08 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, language: English, abstract: The purpose of this paper is to research how mobile services impact the interaction between airlines and passengers. The paper begins with a PEST analysis of the European airline industry and focuses on technological changes. It continues with a SWOT analysis of Lufthansa, where we interlink mobile technology as a platform which could reduce costs for the airline. In-depth research on mobile services and their impact on the interaction between airlines and passengers is performed by evaluating different mobile services along Lufthansa's value chain, namely the airline's activities in operations, outbound logistics and marketing and sales. We claim that the interaction through mobile services is limited to one-way interaction, where airlines embrace the mobile services to perform cost reduction along their value chain, and neither offer two-way interaction with their passengers nor asking them to co-create the brand or the product. The current wireless mobile services are already offered via the internet, and allow a better and direct service for passengers. Mobile services are necessary for airlines, so they are not seen as out of date, but it does not mean that having mobile services contributes to having a competitive advantage. On the contrary, not having mobile services results in strategic disadvantage.

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