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Brand Breakout: How Emerging Market Brands Will Go Global

Brand Breakout: How Emerging Market Brands Will Go Global

Paperback

EconomicsMarketing

ISBN10: 1137467592
ISBN13: 9781137467591
Publisher: Palgrave MacMillan
Published: Feb 15 2015
Pages: 256
Weight: 0.95
Height: 0.80 Width: 6.10 Depth: 9.10
Language: English
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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