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Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 0749476206
ISBN13: 9780749476205
Publisher: Kogan Page
Published: Jan 27 2015
Pages: 280
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profit is the guide for you.

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Hill, Peter

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Management