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Public Relations and the History of Ideas

Public Relations and the History of Ideas

Hardcover

Series: Routledge New Directions in PR & Communication Research

Marketing

ISBN10: 0415634547
ISBN13: 9780415634540
Publisher: Routledge
Published: Jan 2 2015
Pages: 158
Weight: 0.92
Height: 0.70 Width: 6.10 Depth: 9.30
Language: English

Public relations and the History of Ideas explores ten great works from the likes of Confucius, Plato, Luther and Jung. Although most of the works significantly precede Public Relations as a phrase or profession, all are in no doubt about the force of planned public communication and the power that lies with those managing the process.

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