Marketing in 2015

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns by Austin, Erica Weintraub, Pinkleton, Bruce E.

Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice by Heeley, John

Die Potenziale von Social Media in der Online-Organisationskommunikation von KMU by Hoppe, Dominik Ulrich

Customer Relationship Management (CRM). Überblick über ein neues Paradigma des Marketings by Holfeld, Christopher

Development of a CSR strategy for Toys R Us Germany by Brandl, Stefanie

Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice by Heeley, John

Brand Breakout: How Emerging Market Brands Will Go Global by Kumar, Nirmalya, Steenkamp, Jan-Benedict E. M.

Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015 by

Kindle Marketing para Autores: Aprende a Posicionar y Vender tus Libros en Amazon Kindle by Morral, Jorge

El Arte de la Guerra Aplicada al Marketing by Silva Alba, Jaime

The Impact of Mobile Services on the Interaction between Airlines and Passengers by Biedermann, Markus, Levy, Doron

Is fashion not in fashion anymore? Wirkungen des Employer Branding auf die Rekrutierung von Mitarbeitern: Automobilbranche vs. Textilbranche by Tschirner, Nicolai

Logograma: LOGO Design for Dynamic Identities by

How To Get Customers In Your Network Marketing Company: The Complete Guide To Converting Leads To Loyal Customers by Olivis, Argena

Spike Your Brand Roi: How to Maximize Reputation and Get Results by Cehrs, Adele R.

Markt- Und Absatzprognosen: Modelle - Methoden - Anwendung by

Erfolgsfaktoren der internationalen Markterschließung am Beispiel von Premiummarken by Meinert, Peter

Copywriting For Beginners Guide: The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy by Alderman, Robert

Sports Marketing: A Practical Approach by Degaris, Larry

Ethical and Social Marketing in Asia by Nguyen, Bang, Rowley, Chris

Promoting petrol conservation in the transport sector in Nigeria by Aminu Suraju Abiodun

Das Konsumverhalten der Zielgruppe 60plus by Koose Alexander

Kundenintegration Und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions Und Entrepreneurship by

Internetforen als Social Media Instrument: Eine empirische Analyse der Relevanz und des Nutzungsverhaltens von Endkunden in der Caravanbranche by Hass, Jan

Staying the Consumption Course: Exploring the Individual Lock-In Process in Service Relationships by Schulte, Benjamin Krischan

Interaktionskompetenz Im Vertrieb: Konzeptualisierung Und Erfolgswirkung by Schulte, Vera

7 Simple Steps to Small Business Marketing: Visibility, Consistency & Relatability by Guyton, Jamila C.

The Step-By-Step Guide to Build Your Brand: 16 Steps for Creating and Maintaining an Unforgettable Business by Pratt, Sheralyn

Investigating and identifying reasons for brand loyalty of the Apple-iPhone brand in Germany by Frank, Mona Carolina

Capture more customers with video: the why, what and how by Blundell, Jules

Value-based Marketing Strategy by Lopez, Santiago

Chartered Public Relations: Lessons from Expert Practitioners by

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Wragg, David

Corporate Code: Wege Zu Einer Klaren Und Unverwechselbaren Unternehmenssprache by Dunkl, Martin

Vor- und Nachteile der Bereitstellung von Online-Beschwerdemöglichkeiten aus Anbietersicht mit dem Ziel Kundenbindung by Seifert, Anke

You CAN Do This!: An In-Depth Look at the Digital Marketing Essentials Necessary for Distributors to Remain Competitive and Well-Positio by Merlo, Susan M., Dupree, Jon C.

Peaceful Selling: Easy Sales Tecuniques Workbook by Washington, Stan, Duster, Dan

Gender Marketing: Handlungsempfehlungen für ein erfolgreiches geschlechtsspezifisches Marketing by Baig, Ulrike

Careers in Marketing: Brand Manager by Institute for Career Research

Marketing Hacks 57 Do-It-Yourself Tactics To Find Qualified Customers And Make More Sales! by Forgione, Thomas J.

Marketing Strategique by La Planeta, Rene D.

Corporate Discourse by Breeze, Ruth

The Trojan Horse by Philips, Deborah, Whannel, Garry

Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool by Hurrle, Daniel, Postatny, Julia

Video Marketing Pro: Professional Video Marketing Strategies that Boost Leads, Sales and ROI by King, Chris

Managing Service Firms: The Power of Managerial Marketing by Skålén, Per

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by

I'm Here! by Hastings, Ashley

Online-Kommunikation Von Organisationen: Strategisches Handeln Unter Komplexen Bedingungen by Keding, Ole

Selected Essays on Corporate Reputation and Social Media: Collection of Empirical Evidence by Kick, Markus

The Book of Branding: A Christian's Guide to SUCCESSFULLY Creating and Marketing a Business by McKenzie, Ty B.

Marketing y Publicidad by Eastmoon, Inhar

Why You Need A Business Story And How To Create It by Sloly, David

Partner brands selection in co-branding projects by Grebosz Magdalena

42 Rules for Engaging Members Through Gamification: Unlock the Secrets of Motivation, Community and Fun by Turner, Willis, Alcorn, Shelly

First Sentences For Network Marketing by Schreiter, Tom Big Al

Soziale Präsenz in der Online Kommunikation by Hergt, Max

Kundenintegration in der Produktentwicklung by Keiner, Veronika

Selling for Dummies by Hopkins, Tom

Bio vs. Regionalität. Eine Bestandsaufnahme in der Lebensmittelbranche by Daumiller, Béatrice Caroline

Ambush-Marketing. Definition, Erscheinungsformen und Wirkung by Brucker, Marvin

Finanzielle Bewertung Von Marken: Ein Praxisorientierter Leitfaden by Sattler, Henrik

Erfolgsfaktoren Von Pop-Up Stores: Fallstudiengestützte Evaluation Am Beispiel Der Bekleidungsindustrie by Kastner, Olga Louisa

Gaming und Videospiele: Wie das Marketing im Hintergrund funktioniert by Backa, Frank

Storytelling in der Unternehmenskommunikation by Kahlenberg, Bettina

A Study of Marketing Managers' use of Relationship Marketing by Schrader Henry

People and Products: Consumer Behavior and Product Design by Kimmel, Allan J.

Publishing, The New Marketing For Entrepreneurs: How Amazon, Apple and Youtube Have Changed Marketing Forever by Weisenburger, Mark

Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden by Meier, Stefan

Der Einsatz neuer Technologien im Mobile Marketing by Anonym

The Iconology of Pinterest: Exploring Naming Behavior in Personal Digital Image collections by Sutcliffe, Tami

Die Entwicklung eines Affiliate-Referenzmodells für ein traditionelles Kreditinstitut: Unter Berücksichtigung betriebswirtschaftlicher Kennzahlen by Nothof, Eike Christian

Retail Branding: Die Profilierung von Handelsunternehmen im Wettbewerb by Kömhoff, Julia

Einführung in das Marketing am Beispiel eines Personaldienstleistungsunternehmens: Ein Lehr- und Arbeitsbuch mit mehr als 80 Aufgaben und Lösungen by Wettach, Sven

Dhmosies sxeseis ston tourismo kai thn filoxenia: 20 praktikes periptwseis gia meleth & analysh by Komninakis, Markos

Wissenschaftsmarketing: Grundlagen Und Möglichkeiten Am Beispiel Der Ressortforschung by Wernitz, Frank

The Content Code: Six essential strategies to ignite your content, your marketing, and your business by Schaefer, Mark W.

The New Era of Advertsing. Wird Google Inc. durch die Markteinführung von Google Glass zum Gamechanger in der Werbewirtschaft? by Rit, Maa

Social Media. Der Einfluss von Nachhaltigkeit auf die Kundenbindung in der Konsumgüterbranche by Frei, Nici

Internet Marketing For Network Marketers: How To Create Automated Systems To Get Recruits and Customers Online by Olivis, Argena

The Shanghai City Brand by Larsen Henrik

Business Dating: Applying Relationship Rules in Business For Ultimate Success by Corder, Honoree

Preisverhandlungen Erfolgreich Führen Und Gewinnen: Rabattforderungen Professionell Abwehren - Und Kunden Trotzdem Zufriedenstellen by Mauer, Michael

Ubiquitärer E-Service Für Konsumenten: Die Perspektive Der Theorie Psychologischer Reaktanz by Arnold, Christian

Kundenreaktionen bei Out of Stocks. Mit wie viel Verlust ist durch Präsenzlücken im Regal zu rechnen? by Otto, Erika

rEvolution: Turn Crisis Into Clarity and Ignite Growth by Leman, Tim

Buyer Personas: How to Gain Insight Into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business by Revella, Adele

Charmeoffensive: Marketingstrategie für den inhabergeführten Bioladen by Wulf, Bernd

Der Berliner Fitnessmarkt. Standortanalyse und Einstiegsstrategie by Vergin, Pascal

Multi-Level Decision Making: Models, Methods and Applications by Lu, Jie, Gao, Ya, Zhang, Guangquan

Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics by Weiß, Stefanie

Five Steps to Marketing Success: A Small Business Guide: Color Edition by Kindred, Kiersten

Do you know who your customers are?: I can show you by Wallace, Martin I.

Romance Your Tribe Online: Client Attraction in Action: 52 Action Packed Customer Attracting Ideas and more! by Beckers, Janet

Exploring Customs, Rituals and Artifacts as elements of Place Branding by Tariq Mahira

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns by Pinkleton, Bruce E., Austin, Erica Weintraub

Das Halten von Kunden. Bedeutung, Methoden und Konzepte im Marketing by Stielau, Almut

Vermarktung von Onlinespielen in Deutschland: Marktbetrachtung und Vertriebsstrategien von Browser- und Clientgames by Schmidt, Steffen

Grow Your Brand With Social Media Authority by Maxwell, Max

Five Steps to Marketing Success: A Small Business Guide by Kindred, Kiersten

Marketing by Isoraite Margarita

Einfluss Von Preispsychologie Auf Kundenbetrug: Theoretische Fundierung Und Empirische Analyse by Kopetzky, Markus

Neuromarketing als Instrument für modernes Markenmanagement: Die erfolgreiche Produktpositionierung im Luxusgütersegment by Metz, Patrick

Networking: Naked and Unafraid by Wheat, Kathryn Crawford

Die Werbung als Virus by Christen Nicolas

The Speakers Toolbox for Entreprenuers, Pitch Well or Fail: Pitch Well or Fail by Hobbs, Tom G.

Einfluss nichtlinearer Tarife auf die Adoption von Produktinnovationen by Zheng, Lisa

Facebook-Commerce: Erwartungshaltung von Nutzern sowie Evaluierung existenter Facebook-Shop Lösungen by Lipfert, Thomas

Proceedings of the 1993 Academy of Marketing Science (Ams) Annual Conference by

Proceedings of the 1999 Academy of Marketing Science (Ams) Annual Conference by

Emotionales Employer Branding. Die Arbeitgebermarke auf Basis des Neuromarketings by Albesano, Gabriella

Experiences: The 7th Era of Marketing by Rose, Robert, Johnson, Carla

Book Marketing Bargain Bundle: Three Books in One by Mercer, Dorothy May

Designing Research Questionnaires for Business and Management Students by Ekinci, Yuksel

People and Products: Consumer Behavior and Product Design by Kimmel, Allan J.

Don Quijote Company in the United Kingdom. A Marketing Plan by Zhang, Enkai

Mistakes Authors Make: Essential Steps for Achieving Success as an Author by Hane, Bryan, Frishman, Rick, Ridgway, Bret

Profits in the Pie: Effective Marketing Tactics to Seize YOUR Slice of the $38.1 Billion Pizza Pie by Anthony, Scott

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Baxter, Robbie Kellman

Erarbeitung eines Messekonzeptes für das Unternehmen MobiPay: Moderation eines Teammeetings by Hörmann, Daniela

Wohnraummieten in München. Rechtliche Grundlagen, Entwicklung und Prognose by Mülhöfer, Patrik

Boom! by Nanton, Nick, Dicks, Jw, Hansen, Mark Victor

How To Become a Best Selling Author: UsingPowerful and Easy-to-Make Videos, then Leveraging Them Overthe Top by Macmurray, Karen a.

Erfolgsfaktoren und Gefahren durch Network-Marketing: Vertiefungsarbeit Markt- und Projektmanagement by Scheuermann, Max

Service Quality and Customer Satisfaction by Kagnew Woldetsadik

Kundengewinnung und -bindung als wesentliche Komponenten des Kundenmanagements by Tom, Scheffel

Erscheinungsformen sowie Chancen und Risiken von Markenallianzen anhand von Beispielen by Yüksel, Ercan

Impact of Brand Image and Service Quality on Consumer Purchase Intentions. A Study of Retail Stores in Pakistan by Zaman, Rashid, Arslan, Muhammad

Eventevaluation. Ein Überblick aus verschiedenen Perspektiven by Still, Stefan

Private Labels in India. An Analysis of Consumer Perception and Attitude by Dixit, Sushil

Proceedings of the 1998 Academy of Marketing Science (Ams) Annual Conference by

The Effect of Advertisement on Consumer Behavior and Brand Preference by K. Sreeranganadhan, Bhai P. S. Lekshmi

PRAXIS Des Pr-Managements: Strategien - Instrumente - Anwendung by

Akzeptanz Von Elektroautos in Deutschland Und China: Eine Untersuchung Von Nutzungsintentionen Im Anfangsstadium Der Innovationsdiffusion by Dudenhöffer, Kathrin

Wirtschaftspsychologie by

On Marketing: The Definitive Guide for Small Business Owners (Second Edition) by Delon, Michael W.

At Least Some PR (HOA Edition) by Radin, Harvey

Making Sense of Social Media Roi: A Short Guide Focused on Sales, Marketing and Strategy by Marco-Serrano, F.

The Audience Revolution: The Smarter Way to Build a Business, Make a Difference, and Change the World by Iny, Danny

Diseño del producto restauración by Palmero Berberena, Raúl Oriel

Wie Marken erlebbar werden by Metaj Renata

Fuzzy Classification of Online Customers by Werro, Nicolas

Fundamentals of Business-To-Business Marketing: Mastering Business Markets by

Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies by

Social Media Essentials for Authors by Welfare, Antony

Social Media Essentials for a Growing Business by Welfare, Antony

Auswirkungen von Management-Fehlentscheidungen auf die Reputation von Unternehmen by Aydin, Bilgin

Lernen aus dem Scheitern des ersten Elektroautos: General Motors EV1 by Sell, Konrad

Beschwerdemanagement in Finanzdienstleistungsunternehmen by Korfkamp, Michael

"Einfach mal was anderes wollen! Ein Marketingratgeber zum Umgang mit Variety Seeking im Konsumentenverhalten by Dölle, Annika

Chase One Rabbit.: Marketing Estratégico para el Exito en los Negocios: 63 Consejos, Técnicas e Historias para Emprendedores Creativos by Parrish, David

Erfolgskontrolle im Sponsoring: Am Beispiel Sportsponsoring by Bohnaker, Sandra

Badass: Making Users Awesome by Sierra, Kathy

Bank Marketing: A Strategic Approach to Management Using 7Ps by Smajlovic Ermina

R for Marketing Research and Analytics by Chapman, Chris, Feit, Elea McDonnell

Kommunikationspolitik und Vertrieb. Planspiel Analyse by Hammann, Jens-Uwe

Marketing und Vertrieb im E-Business: Können sowohl Unternehmen als auch Kunden davon profitieren? by Bischler, Vanessa

Erstellung einer Social Media Marketing Kampagne für ein fiktives Elektrofahrzeug by Tissen, Oliver

Email Marketing Machine: Build Relationships Get Traffic and Make Money Online by Olivis, Argena

Optimierung des Verkaufsprozesses im B2B Online-Handel: Studie zur Prozessverbesserung durch Webanalyse und Content Marketing by Jungermann, Christiane

Designing Research Questionnaires for Business and Management Students by Ekinci, Yuksel

The Ultimate Guide to Online Marketing For Small Businesses and Start-Ups: A 7-Step Blueprint To; Attract New Clients, Customers or Patients, Automate by Konar, Oguz

Sosyal Medya ve Turizm by Eryılmaz, Burak, Zengin, Burhanettin

Bankacılık Sektöründe Kurumsal Reklam: HSBC ve İş Bankası Uygulamaları by Meral, Pınar Seden

Proceedings of the 1992 Academy of Marketing Science (Ams) Annual Conference by

Marktorientierte Führung Im Wirtschaftlichen Und Gesellschaftlichen Wandel by

Forschungskooperationen Zwischen Wissenschaft Und PRAXIS: Erkenntnisse Und Tipps Für Das Management by

Network Marketing Success Blueprint: Go Pro in Network Marketing: Build Your Team, Serve Others and Create the Life of Your Dreams by Cruze, Kelly

Lobbying Für Erneuerbare Energien: Das Public-Affairs-Management Von Wirtschaftsverbänden Während Der Gesetzgebung by Seibt, Alexandra

Wine Queens: Understanding the Role of Women in Wine Marketing by Ramsak, Mojca

E-Commerce. Möglichkeiten und Grenzen von Multichannel-Marketing und E-Logistiksystemen by Kemkes, Sebastian

Monthly Bill Book by Speedy Publishing LLC

Customer Relationship Management Strategies in the Digital Era by Nasır, Süphan

Entrepreneurial Insanity in the Dry Cleaning Business: When Doing the Same Things Do Not Produce Different Results... by McManus, Roger T., Dubios, Kevin

Brand Psychology: Consumer Perceptions, Corporate Reputations by Gabay, Jonathan

The Strategy of Global Branding and Brand Equity by Lee, Alvin, Yang, Jinchao, Mizerski, Richard

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability by Wirtz, Jochen, Kimes, Sheryl E.

The Strategy of Global Branding and Brand Equity by Lee, Alvin, Yang, Jinchao, Mizerski, Richard

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare by Kapferer, Jean-Noël

Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight by Strong, Colin

Vertrieb Industrieller Dienstleistungen: Eine Untersuchung Organisationaler Strukturen Und Fähigkeiten by Meyer, Ralf

Placebase: The Power of Proper Positioning for your Business: Multichannel Marketing by Tzonev, Nikolay

Building Successful Partner Channels: Channel Development & Management in the Software Industry by Bech, Hans Peter

Applied Public Relations: Cases in Stakeholder Management by Richardson, Kathy Brittain, Hinton, Marcie

La exhibición en vitrinas como estrategia de marketing visual by Centeno, Lorena, D'Aubeterre, Luis Alberto, Cedeño, María Lía

Marketing 101: Essential Business Knowledge for School Go'ers by Mehta, Siddharth, Mehta, Rhea

Make It Happen!: Japanese Companies Need To Elevate Marketing As A Core Function To Succeed Outside Japan by Peterson, Robert E.

Book Market by Saikia, Hemanta, Kalita, Emi

Content Marketing Strategies: How Delivering Sensational Value Can Help You Build A Digital Media Empire by Publishing, Entrepreneur

Consumer Attitude towards Counterfeit Luxury Products in Pakistan by Jalees Tariq

Akustisches Markendesign: Nutzerspezifische Wirkung Akustischer Marken-Websites by Steiner, Paul

Erfolgsfaktor Kanzleikommunikation: Magnet Für Mandanten Und Mitarbeiter by Schäfer, Martina

UNcommon by Dicks, Jw, Tracy, Brian, Nanton, Nick

Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) by Weltman, Josh

Impact Of Opinion Leaders On Consumer Decision Making Process by Goli Veera Bhavani Prasad, Chakravarthy Sunitha

The Globalization of Advertising: Agencies, Cities and Spaces of Creativity by Taylor, Peter, Faulconbridge, James R.

Mobility and Technology in the Workplace by

Handbook of Culture and Consumer Behavior by

Der deutsche Wohnimmobilienmarkt im europäischen Vergleich: Gründe für die Stabilität by Finkenzeller, Felix

Der Einfluss von Product Placement in Fashion Blogs auf das Kaufverhalten by Blomeier, Janine