Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Making Sense of Social Media Roi: A Short Guide Focused on Sales, Marketing and Strategy

Making Sense of Social Media Roi: A Short Guide Focused on Sales, Marketing and Strategy

Marco-Serrano, F.

Paperback

Marketing

ISBN10: 1502985926
ISBN13: 9781502985927
Publisher: Createspace
Published: Mar 23 2015
Pages: 40
Weight: 0.15
Height: 0.08 Width: 6.00 Depth: 9.00
Language: English
Social media ROI is one of the most discussed topics around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and, most importantly, the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. If you are looking for a 'magic formula' or a set list of metrics or KPIs that will let you calculate your social media ROI, for definite this is NOT your guide.

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