Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Making sense of social media ROI: A short guide focused on sales, marketing and strategy

Making sense of social media ROI: A short guide focused on sales, marketing and strategy

Marco-Serrano, F.

Paperback

Marketing

ISBN10: 1495394026
ISBN13: 9781495394027
Publisher: Createspace
Published: Feb 10 2014
Pages: 34
Weight: 0.14
Height: 0.08 Width: 5.98 Depth: 9.02
Language: English
Social media ROI is the most discussed topic around social media professionals nowadays. Regretfully, there is a lot of misunderstanding about the concept. For that reason, I decided to let you know the basics of social media ROI, departing from the strategy of any organisation willing to develop a social media presence, how it links to marketing and communication and the financial outcomes. So, if you are into social media and are interested in knowing what is social media ROI, how it fits into the strategy and objectives of your company, and want to understand how it should be calculated, then this is your starting point. Please note, this is not a how-to guide containing a list of metrics. Instead, this may be seen as your first stepping stone for understanding the financial return of social media.

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