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Managing Service Firms: The Power of Managerial Marketing

Managing Service Firms: The Power of Managerial Marketing

Paperback

Series: Routledge Interpretive Marketing Research

ManagementMarketing

ISBN10: 1138864129
ISBN13: 9781138864122
Publisher: Routledge
Published: Feb 27 2015
Pages: 198
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

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