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Applied Public Relations: Cases in Stakeholder Management
Hardcover
Series: Routledge Communication
MarketingGeneral ReferenceWriting Instruction
ISBN13: 9780415526586
Publisher: Routledge
Published: Apr 13 2015
Pages: 258
Weight: 1.05
Height: 0.70 Width: 6.20 Depth: 9.20
Language: English
With its practical orientation and scope, Applied Public Relations is the ideal text for public relations case studies or public relations management courses that emphasize stakeholder groups. Using current cases across a variety of industries, locations, and settings, Richardson examines how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices.
1 different editions
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Applied Public Relations: Cases in Stakeholder Management
Richardson, Kathy Brittain
Hinton, Marcie
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