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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
Hardcover
Series: Routledge Communication
Business GeneralMarketingGeneral Reference
ISBN13: 9780415517683
Publisher: Routledge
Published: Mar 10 2015
Pages: 398
Weight: 1.90
Height: 1.00 Width: 7.50 Depth: 9.40
Language: English
Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.
1 different editions
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Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns
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