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Mobilität Aus Kundensicht: Wie Kunden Ihren Mobilitätsbedarf Decken Und Über Das Mobilitätsangebot Denken
Paperback
MarketingTechnology & EngineeringTransportation General
ISBN13: 9783658080747
Publisher: Springer Nature
Published: Apr 10 2015
Pages: 132
Weight: 0.54
Height: 0.32 Width: 6.69 Depth: 9.61
Language: German
Die Autoren entwickeln ein Insight-Mobility-Modell, das vier Entscheidungsalternativen aus kundenrelevanter Sicht unterscheidet. Sie stellen Marktforschungsdaten zu den bedeutendsten Mobilitätsangeboten zusammen und ergänzen diese um Erkenntnisse aus Tiefeninterviews, die mit 25 Mobilitätsnutzern und -experten geführt wurden. Den Abschluss bildet die Beschreibung von acht Mobilitätstypen und deren individuellen Mobilitätsprofilen.
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