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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Hardcover

Business GeneralManagementMarketing

ISBN10: 0749476516
ISBN13: 9780749476519
Publisher: Kogan Page
Published: Jan 27 2015
Pages: 232
Weight: 1.11
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Also from

Barnes, Cindy

Also in

Business General