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U.S. Fresh Produce Markets: Marketing Channels, Trade Practices, and Retail Pricing Behavior
Paperback
Business GeneralMarketingGeneral Political Science
ISBN13: 9781297046230
Publisher: Scholar's Choice
Published: Feb 16 2015
Pages: 24
Weight: 0.11
Height: 0.05 Width: 6.14 Depth: 9.21
Language: English
Retail consolidation, technological change in production and marketing, and growing consumer demand for produce have altered the traditional market relationships between producers, wholesalers, and retailers. Increasingly, produce suppliers are asked to provide additional marketing services and incentives in exchange for volume purchases and other commitments by buyers. This report synthesizes the results from a multiphase project that examined the dynamics of produce marketing, the produce shipper-retailer relationship, and how changes in the produce market affect the relative market influence of producers, retailers, and consumers.
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