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U.S. Fresh Produce Markets: Marketing Channels, Trade Practices, and Retail Pricing Behavior
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ISBN10: 1249406080
ISBN13: 9781249406082
Publisher: Bibliogov
Published: Sep 17 2012
Pages: 26
Weight: 0.15
Height: 0.05 Width: 7.44 Depth: 9.69
Language: English
ISBN13: 9781249406082
Publisher: Bibliogov
Published: Sep 17 2012
Pages: 26
Weight: 0.15
Height: 0.05 Width: 7.44 Depth: 9.69
Language: English
Retail consolidation, technological change in production and marketing, and growing consumer demand for produce have altered the traditional market relationships between producers, wholesalers, and retailers. Increasingly, produce suppliers are asked to provide additional marketing services and incentives in exchange for volume purchases and other commitments by buyers. This report synthesizes the results from a multiphase project that examined the dynamics of produce marketing, the produce shipper-retailer relationship, and how changes in the produce market affect the relative market influence of producers, retailers, and consumers.
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