• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Public Relations Firm

The Public Relations Firm

Paperback

Marketing

Publisher Price: $21.99

ISBN10: 1606496646
ISBN13: 9781606496640
Publisher: Business Expert Pr
Published: Jan 12 2015
Pages: 111
Weight: 0.40
Height: 0.27 Width: 6.00 Depth: 9.00
Language: English
The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations firm.

Also in

Marketing