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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Paperback

Business GeneralMarketing

Publisher Price: $24.99

ISBN10: 134948895X
ISBN13: 9781349488957
Publisher: Springer Nature
Published: Jan 27 2015
Pages: 240
Weight: 0.81
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

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