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Running Across Europe: The Rise and Size of One of the Largest Sport Markets

Running Across Europe: The Rise and Size of One of the Largest Sport Markets

Paperback

MarketingGeneral SociologyRunning & Jogging

ISBN10: 1349496014
ISBN13: 9781349496013
Publisher: Palgrave MacMillan
Published: Jan 1 2015
Pages: 297
Weight: 0.77
Height: 0.63 Width: 5.50 Depth: 8.50
Language: English
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.

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