Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Neuromarketing in Action: How to Talk and Sell to the Brain

Neuromarketing in Action: How to Talk and Sell to the Brain

Georges, Patrick M.
Bayle-Tourtoulou, Anne-Sophie
Badoc, Michel

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 0749476141
ISBN13: 9780749476144
Publisher: Kogan Page
Published: Jan 27 2015
Pages: 280
Weight: 1.26
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

1 different editions

Also available

Also from

Georges, Patrick M.

View All

Also in

Marketing

View All