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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality

Hardcover

MarketingGeneral ReferenceLinguistics

ISBN10: 1137387955
ISBN13: 9781137387950
Publisher: Springer Nature
Published: Jan 13 2015
Pages: 162
Weight: 0.82
Height: 0.56 Width: 5.50 Depth: 8.50
Language: English
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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