Marketing in 2013
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
by
Kusume, Y., Gridley, N.
SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena
by
Di Bitetto, Massimiliano, Gilardoni, Gianmarco
From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History
by
Schroeder, J., Zhiyan, W., Borgerson, J.
Marketing in Context: Setting the Scene
by
Hackley, Chris
Hit Brands: How Music Builds Value for the World's Smartest Brands
by
Jackson, D., Jankovich, R., Sheinkop, E.
Big Al's MLM Sponsoring Magic: How to Build a Network Marketing Team Quickly
by
Schreiter, Tom Big Al
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
by
Gajendiran, S., Venkatesan, R., Viswanathan, Madhubalan
Social Marketing and Public Health
by
Tibebe Gashaw
Internationale Preispolitik: Von der Strategie der Internationalisierung bis zum fundierten Konzept
by
Fehlberg, Tim
Corporate Blogs - Unternehmen in der Blogosphäre
by
Weeber, Denise
Boot Camp for Financial Advisors Workbook "Your Battle Plan"
by
Clemenko, David
Brand and marketing communication in golf
by
Kierdorf, Charlotte
Writing for the Kindle: A 3-Book Series on Self-Publishing and Promoting Ebooks on Amazon
by
Kness, Ron Dale
Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing
by
Hubschmid, Elena
Konkurentsiya I Konkurentosposobnost' Na Rynke Elektronnoy Kommertsii
by
Kurpayanidi Konstantin
Maus und Auge
by
Gastreich, Denis
The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results
by
Moderandi Inc
The Internationalization of KFC
by
Ghanawi, Nadine
Key Account Management in der Logistikbranche: Stärkung der horizontalen Marktposition von Logistikunternehmen durch die Implementierung eines Key Acc
by
Krämer, Markus
Online Dating - A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan
by
Lützow, Dana
Selling 101: Consultative Selling Skills: For new entrepreneurs, free agents, consultants
by
McGaulley, Michael T.
It's That Easy - Online Marketing 3.0
by
Dautovic, Ludwina
Personalisierung Im Internethandel: Die Akzeptanz Von Kaufempfehlungen in Der Bekleidungsbranche
by
Stüber, Eva
Einsatz von Social Media in KMU
by
Malang, Patrick
Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg
by
Walter, Ekaterina
Location-based-Marketing: So erreichen Sie ihre Kunden ganz einfach direkt vor der eigenen Tür!
by
Niegel, Sonja
Social Media Marketing im Business-to-Business-Unternehmen
by
Stumpenhagen, Timo
Intuitionistic Fuzzy Aggregation and Clustering
by
Xu, Zeshui
Bestimmung Des Repositionierungsspielraums Von Marken: Markenführung Mit Hilfe Neuroökonomischer Forschungserkenntnisse
by
Boch, Sonja
Marke als integraler Bestandteil einer Projektentwicklung: Am Beispiel eines neuen Wohnkonzepts
by
Schmid, Alexander
Online Shopping Behaviour
by
Dahiya Richa
Great Canadian Franchise Stories
by
Pizzonia, Felicia
Sportmarketing im Fußball am Beispiel des FC Bayern München
by
Ruhm, Marcel
Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [Dot] Com Pres
by
Hooper, David
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
by
Stroud, D., Walker, K.
Burger King: Changing or Imitating?: Analysis of Burger King's Re-strategy
by
Brooks, Joseph, Vu, Anthony, Bo, Daniel
Werbung für Senioren
by
Colella, Julia
An Introduction to Public Relations and Communication Management
by
Synnott, Gae, Chia, Joy
Social Media als Instrument der externen Unternehmenskommunikation: Potentialanalyse am Beispiel PORTOLAN Commerce Solutions GmbH
by
Winter, Kay
Das Neue Werberecht Für Ärzte: Auch Ärzte Dürfen Werben
by
Bahner, Beate
Green Innovations and Competitive Market Performance
by
Zanev Anton
Nontraditional Media in Marketing and Advertising
by
Blakeman, Robyn
Corporate Social Responsibility: Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR
by
Mayer, Jürgen
Effektives Personalmarketing: Strategien -- Instrumente -- Fallstudien
by
Sebastian, Karl-Heinz, Simon, Hermann, Wiltinger, Kai
Analyse und Konzeption eines Markenaufbaus im B2B-Sektor
by
Lohrengel, Linda
Business For Beginners: Introduction to Business and Marketing
by
Tafero, Arthur H.
Eventmarketing für den Mittelstand: kleines Budget, großer Erfolg
by
Schmidt, Stephanie
The Easy Guide To Internet Marketing: The Social Media and Internet Marketing Guide For Small Business
by
Bourquin, Scott
How Consumers Make Purchase Decisions?
by
Hansaward Vilawan
Messemarketing aus Sicht von Messegesellschaften
by
Seifert, Malte Christopher
International Marketing Planning - An Analysis of Burger King
by
Hasan, MD Rajibul
Information and Decision in Behavioral Economics
by
Biela, Adam
Interaktion von Unternehmen mit Kunden in sozialen Netzwerken: Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern
by
Pascal, Mansmann
Eventmarketing - eine effiziente kommunikationspolitische Maßnahme am Beispiel der Craft Night von Etsy
by
Neidhold, Maria
Die Macht der Marke heute: Der moderne Markenbegriff
by
Teubert, Moritz, Sinzig, Nils
Wirkeffekte der Markenglaubwürdigkeit
by
Schnedelbach, Heidi
The Marketing Doctor's Survival Notes: A Collection of Tips, Techniques for Survival from the Trenches of Corporate and Non-profit Marketing
by
Poulos, David
Die Produktqualität als Variable des strategischen Marketings: Eine kritische Analyse der PIMS-Ergebnisse
by
Meyer, Klaus-Martin
Providing Actionable Recommendations
by
Marx, Paul
Multisensuales Dienstleistungsmarketing: Die Auswirkungen von Produkthaptik auf das Konsumentenverhalten am Beispiel des Business-to-Consumer-Marktes
by
Steinhausen, Nina Jellena
Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing
by
Tesar, George, Bodin, Jan
Effect of Country Image on Consumers' Hypermarket Patronage Intentions
by
Kan, Gongjian, Cliquet, Gérard
Soziale Netze im kommunalen Wahlkampf
by
Wiedemann, Simon
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
by
Block Ph. D., Martin P., Schultz Ph. D., Don E., Schultz, Heidi
Markenkommunikation Mit Sport: Wirkungsmodell Für Die Markenführung Aus Sicht Der Service-Dominant Logic
by
Drengner, Jan
Marketingplan für die Media-Saturn Holding: Analysen und Empfehlungen
by
Albus, Lisa, Neumeister, Hannes
Kultmarketing - Eine kritische Diskussion der Anwendungsbereiche und Grenzen
by
De Bellis, Ricarda
Social Media Frenzy: Why time-consuming Facebook, Twitter and Blogging strategies may NOT work for your business.
by
Miller, J. Steve
Das S-O-R-Modell: Prozesse des S-O-R-Modells unter Berücksichtigung von Umweltfaktoren, die Einfluss auf das Kaufverhalten haben können
by
Grahmann, Jana
Billboard and Brand Image: A Case of Pakistan
by
Zaman Khansa
Marketing Mix for Tourism Products
by
Rahman MD Anisur, Haque S. M. Imamul
Die Rolle von Markenbotschaftern im Rahmen der Marketing-Kommunikation von Automobilherstellern
by
Klonz, Jan
How I Sold Millions of Books
by
Schmitt, Steven E.
Handelsmacht vs. Herstellermacht: Eine kritische Beurteilung der Machtverhältnisse im Handel
by
Bartole, Philipp
Market potential of the Czech Republic for IT Consulting firms - Focus SAP Implementations
by
Fischerova, Katerina
Branding The Authentic "You": Building a Conscious-Centered Brand & Lifestyle that Speaks to Your Extraordinary Self
by
Brooks, Elyshia
Research Design and Dissertation: Unstructured Interview with a Person about his International Work Experience and How International Work Experiences
by
Hasan, MD Rajibul
Social Media in projektorientierten Unternehmen in Bezug auf Beratungsunternehmen
by
Waxenegger, Robert
Düfte als Instrument des erlebnisorientierten Marketings
by
Gerdes, Sina
Netzwerken, aber richtig!: So einfach kann Verkaufen sein
by
Schober, Martin, Bergmann, Andreas, Oblak, René
Unthinking: The Surprising Forces Behind What We Buy
by
Beckwith, Harry
Corporate Language - Die Sprache als Bestandteil der Markenidentität
by
Wegner, Lennart
Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes,
by
Prodromou, Ted
Relationship Marketing-View From the Top and What It Really Takes To Get There: Network Marketing Guide to Massive Success!
by
Thompson, Steve
Get Your Book Published On Kindle Amazon
by
Camille, Sandratana
Rural Consumer Awareness and Behaviour
by
Balusamy Sellappan, Vanitha Somasundaram
Basic Marketing
by
Tessema Demeke Afework
El Turismo En Los Lugares Historicos En El Puerto de Veracruz
by
Flores Aguilar Silvia Georgina, Capetillo Guadalupe R.
Virales Marketing: Potenziale und Gefahren
by
Kordes, René
Brand Mechanics: The Art and Science of Building Brands
by
Llewellyn-Williams Phd, Michael
Zhenskie Gendernye Stereotipy V Sovremennoy Rossiyskoy Reklame
by
Miroshnichenko Galina
App Nation: Unleash the power of mobile apps to supercharge your business and profits...even in a difficult economy
by
Adams, Brad
Marketing Analytics: Strategic Models and Metrics
by
Sorger, Stephan
Strategic Creativity in Marketing Communications
by
Ph D., Gulnara Karimova
Guerrilla Marketing Field Guide: 30 Powerful Battle Maneuvers for Non-Stop Momentum and Results
by
Levinson, Jeannie, Levinson, Jay
Account Planning in Salesforce
by
Daly, Donal
Trendanalyse in der Pharmabranche
by
Götter, Benett
Factors Affecting Buying Decision of Customers' in Apparels Retailing
by
Menthula, Swapna
Dimensionen des Change Managements: Von der Produkt- zur Kundenzentrierung
by
Teubert, Moritz, Sinzig, Nils
Informationssuche Und Online Word-Of-Mouth: Eine Empirische Analyse Anhand Von Diskussionsforen
by
Reichelt, Jonas
Möglichkeiten der Neukundengewinnung im Rahmen der Social Media
by
Langer, Matthias
Sneeze It: Just Don't Say It Spray It
by
Steel, David
The World of Internet Marketing: The Basics: Online Brand Building, Social Media, and Website Design
by
Goodman, Jonathan Edward
Auswirkungen politischer Ereignisse auf Sponsoren
by
Seiler, Natascha
Marketingkonzept für ein Guesthouse
by
Vo, Thuong Dung
Buying Less for Less: How to avoid the Marketing Procurement dilemma
by
Wohlwerth, Russel, Preece, Gerry
How to Publish and Promote Your Book Now!
by
Wolfe, L. Diane
Die Wirkung von In-Game Advertising auf die Zielgruppe
by
Dlugosch, Felix
Social Media-Marketing: Wirkungsweise und Erfolgskontrolle
by
Löhr, Thomas
The Billion Dollar Blueprint: 7 Steps To Getting More Business Online in Less Time!
by
Hauck M. Ed, Brad
Riding With Gurus: Accelerate Yourself to Success
by
Gardner, Dave, Filsaime, Mike, Friends, Their Mastermind
Razrabotka Innovatsionnykh Metodov Prodvizheniya
by
Savinova Dina, Kostetskiy Andrey
The Ultimate Homebuyer's Guide
by
Mike, Reese, The Nation's Leading, Experts, Jay, Kinder
Understanding the Global Market: Navigating the International Business Environment
by
Keillor, Bruce D.
Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund
by
Kashyap, Kautilya
Customer Relationship Management und Marketingkonzepte für vermögende Privatkunden
by
Hemberger, Pascal
Apple Inc. - An Analysis: PESTEL analysis, Porter's 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehens
by
Hasan, MD Rajibul
What Were They Thinking?: Recent Opinions and Facts from and about New York State Residents
by
Slutsky, Leonard, Garfunkel, Stanley J.
Making Ads Pay: Timeless Tips for Successful Copywriting
by
Caples, John
Marketing Management and Strategy: An African Casebook
by
Tesar, George
Making Ads Pay: Timeless Tips for Successful Copywriting
by
Caples, John
The influence of culture on brand positioning strategy
by
Maiwald, Guido
Secret Conversations with Internet Millionaires: How to Make Money Online with an Internet Marketing Business
by
McLaren, Stu, Tamashiro, Lance, Morin, Armand
Smyslovoe prostranstvo reklamy
by
Koshetarova Lyudmila
Development of a brand-devotion scale
by
Bolda, Matthias
MR
by
Brown, Tom J., Suter, Tracy A.
Konsum und Kultur in Europa
by
Maiwald, Guido
7 Marketing Success Strategies for the Online Entrepreneur: Insider Secrets - What Those Charging $1000s Don't Want You to Know
by
Neibert, Beth
Clep(r) Principles of Marketing Book + Online
by
Ogden, Denise T., Finch, James E., Ogden, James R.
Zielgruppenorientierte Werbung für Migranten: Wie gewinnt man die kaufkräftige Mittelschicht der in Deutschland lebenden türkischen Migranten?
by
Souka, Serap
Virales Marketing
by
Beyer Reinold
Interkulturelles Marketing in Deutschland und Indonesien
by
Teubert, Moritz, Sinzig, Nils
Frauen sparen - Männer kaufen! Untersuchung des geschlechtsspezifischen Kaufverhaltens
by
Barfknecht, Kerstin
From the Jaws of the Dragon: Sales Tales and Other Marginally Related Stuff
by
Plinke, Richard
Basic Library Marketing Tools for Offline and Online Generation
by
Shahzad Khurram
Die Bedeutung des Jugendmarktes für die Sparkassen
by
Wilde, Sebastian
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
by
Veloso, Maria
Strategische Markenführung für Konsumgüter. Der identitätsorientierte Ansatz als Managementkonzept der Zukunft?
by
Effenberger, Nico
Management von Industriegütermarken - Analyse, Relevanz und Gestaltungsempfehlungen für deutsche Maschinenbauunternehmen
by
Fix, Irina
Marketing V Kommertsii
by
Belyaevskiy Igor'
Kak reklama v Rossii stala industriey
by
Gribok Natal'ya
Mythen in der Markenwelt. Eine Analyse der Marke Marlboro: Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cow
by
Krause, Isabel
Beat The Recession Marketing: A Real System designed to Help Small Businesses with BIG Visions Develop a Winning Marketing Strategy to Get MORE Cust
by
Carley, James K.
Top 25 Marketing KPIs of 2011-2012
by
The Kpi Institute, Smartkpis Com
Cultural Transfer in Advertising from English into Arabic
by
Bouziane Karima
Möglichkeiten und Grenzen von Social Media bei Versicherungen
by
Maurer, Sandra
Internet Branding & Impact on Institutions of higher Learning
by
Ng Bee Lian, Cynthia, Eng Kim, Vincent Wee, Wee Mui Eik Bee Jade, Vivien
Kooperatives Marketing
by
Schmitt, Fabian
Effectiveness of Online Marketing Campaigns: An Investigation Into Online Multichannel and Search Engine Advertising
by
Klapdor, Sebastian
Pressearbeit Praktisch: Ein Handbuch Für Ausbildung Und PRAXIS
by
Lokk, Peter, Stiftung Journalistenakademie Dr Hooffacker Gmbh & Co Kg
Book Publishing Blueprint: How To Self Publish & Market Your Books...Fast!
by
Petrova, Anastasiya, Mauresmo, Kent
Tourist Satisfaction with Cultural Heritage Site
by
Ai Lin Lee
Influence of Information Sources And Purchase Factors on Purchase
by
J, Mark, Thirumurugananndham, Devasenathipathi
Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with Woo Marketing
by
Peters, Jonathan
Werbung und Kultur
by
Kuster, Vanessa
Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite in E-Business, Design, Seo, Usability, Social, Mobile and
by
Murtagh, Rebecca
Sport Brands
by
Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume
Sport Brands
by
Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume
Der Shitstorm: Die neue Macht der Konsumenten durch Social Media: Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen
by
Naber, Andreas
Social Media in der Unternehmenskommunikation. Möglichkeiten und Grenzen im B2B-Bereich
by
Barfknecht, Kerstin
Automobilmarke - BMW und die DTM: Essay
by
Bartenstein, Elisabeth
Remember Me?: Getting Your Home Based Business to Stand Out in an Over Marketed World
by
Valdez, Kris
Relationship Marketing in Hospitality
by
Shammout, Ahmad
Grow the Core: How to Focus on Your Core Business for Brand Success
by
Taylor, David
How to Market Your Book Free
by
Antoinette, Nicole, Rochelle, Anita
Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring Via Rasch, Paired Comparison and Graphical Chain Models
by
Ziniel, Wolfgang
Store Loyalty
by
Aravinth, S., Bala Jeshurun, Subramania
Competitive SME: Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
by
Hood, David James
The Marketing Manifesto
by
Hood, David James
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
by
Murray, Chris, Soundview Executive Book Summaries
Unternehmenskommunikation im Wandel - Der Einfluss von Social Media auf das moderne Kommunikationsmanagement im Unternehmen
by
Skierlo, Armin
Wandel des Outbound zum Inbound Marketing: Content Marketing als Erfolgs- und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation
by
Schultz, Daniela
Social Media Monitoring - Krisenherde frühzeitig erkennen
by
Stiller, Sabrina
Marketing Issues in Modern China
by
Trotter, Dan, Wong, Wong Ming, Tian, Robert Guang
Intelligente Verpackungsgestaltung
by
Witte, Janina