Marketing in 2013

Marketing in Context: Setting the Scene by Hackley, Chris

Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience by Kusume, Y., Gridley, N.

SMEs as the Unknown Stakeholder: Entrepreneurship in the Political Arena by Di Bitetto, Massimiliano, Gilardoni, Gianmarco

From Chinese Brand Culture to Global Brands: Insights from Aesthetics, Fashion, and History by Schroeder, J., Zhiyan, W., Borgerson, J.

Big Al's MLM Sponsoring Magic: How to Build a Network Marketing Team Quickly by Schreiter, Tom Big Al

Hit Brands: How Music Builds Value for the World's Smartest Brands by Jackson, D., Jankovich, R., Sheinkop, E.

Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand by Sicard, M.

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces by Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee by Langen, Nina

Boot Camp for Financial Advisors Workbook "Your Battle Plan" by Clemenko, David

Brand and marketing communication in golf by Kierdorf, Charlotte

Corporate Blogs - Unternehmen in der Blogosphäre by Weeber, Denise

Internationale Preispolitik: Von der Strategie der Internationalisierung bis zum fundierten Konzept by Fehlberg, Tim

The Strategic Marketing Process: How to Structure Your Marketing Activities to Achieve Better Results by Moderandi Inc

Writing for the Kindle: A 3-Book Series on Self-Publishing and Promoting Ebooks on Amazon by Kness, Ron Dale

Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing by Hubschmid, Elena

Key Account Management in der Logistikbranche: Stärkung der horizontalen Marktposition von Logistikunternehmen durch die Implementierung eines Key Acc by Krämer, Markus

The Internationalization of KFC by Ghanawi, Nadine

Online Dating - A cross-cultural comparison of matchmaking websites in the United States of America, Germany, India, and Japan by Lützow, Dana

Selling 101: Consultative Selling Skills: For new entrepreneurs, free agents, consultants by McGaulley, Michael T.

Interkulturelle Werbung by Polten, Kathleen

Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg by Walter, Ekaterina

Personalisierung Im Internethandel: Die Akzeptanz Von Kaufempfehlungen in Der Bekleidungsbranche by Stüber, Eva

Intuitionistic Fuzzy Aggregation and Clustering by Xu, Zeshui

Location-based-Marketing: So erreichen Sie ihre Kunden ganz einfach direkt vor der eigenen Tür! by Niegel, Sonja

Social Media Marketing im Business-to-Business-Unternehmen by Stumpenhagen, Timo

Bestimmung Des Repositionierungsspielraums Von Marken: Markenführung Mit Hilfe Neuroökonomischer Forschungserkenntnisse by Boch, Sonja

Marke als integraler Bestandteil einer Projektentwicklung: Am Beispiel eines neuen Wohnkonzepts by Schmid, Alexander

Sportmarketing im Fußball am Beispiel des FC Bayern München by Ruhm, Marcel

Great Canadian Franchise Stories by Pizzonia, Felicia

21 Business and Marketing Lessons From A Prostitute: Seductive Street Secrets From The World's Oldest Profession To Improve Your Results In Any Busine by Jay, Leon

Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [Dot] Com Pres by Hooper, David

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business by Stroud, D., Walker, K.

Advertising Management [With CDROM] by Jethwaney, Jaishri, Jain, Shruti

Burger King: Changing or Imitating?: Analysis of Burger King's Re-strategy by Bo, Daniel, Brooks, Joseph, Vu, Anthony

Werbung für Senioren by Colella, Julia

Das Neue Werberecht Für Ärzte: Auch Ärzte Dürfen Werben by Bahner, Beate

Social Media als Instrument der externen Unternehmenskommunikation: Potentialanalyse am Beispiel PORTOLAN Commerce Solutions GmbH by Winter, Kay

Nontraditional Media in Marketing and Advertising by Blakeman, Robyn L.

Corporate Social Responsibility: Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR by Mayer, Jürgen

Effektives Personalmarketing: Strategien -- Instrumente -- Fallstudien by Wiltinger, Kai, Sebastian, Karl-Heinz, Simon, Hermann

Business For Beginners: Introduction to Business and Marketing by Tafero, Arthur H.

Eventmarketing für den Mittelstand: kleines Budget, großer Erfolg by Schmidt, Stephanie

The Guru of Marketing: A Handbook Simplifying Marketing in the 21st Century. by Nayar, Jay

The Easy Guide To Internet Marketing: The Social Media and Internet Marketing Guide For Small Business by Bourquin, Scott

International Marketing Planning - An Analysis of Burger King by Hasan, MD Rajibul

Messemarketing aus Sicht von Messegesellschaften by Seifert, Malte Christopher

Interaktion von Unternehmen mit Kunden in sozialen Netzwerken: Eine Untersuchung der deutschen Facebook-Seiten von Automobilherstellern by Pascal, Mansmann

Information and Decision in Behavioral Economics by Biela, Adam

Eventmarketing - eine effiziente kommunikationspolitische Maßnahme am Beispiel der Craft Night von Etsy by Neidhold, Maria

Facebook Business Basics: The Jargon-Free Guide to Simple Facebook Success by Love, Lewis

Wirkeffekte der Markenglaubwürdigkeit by Schnedelbach, Heidi

Die Macht der Marke heute: Der moderne Markenbegriff by Teubert, Moritz, Sinzig, Nils

Providing Actionable Recommendations by Marx, Paul

The Marketing Doctor's Survival Notes: A Collection of Tips, Techniques for Survival from the Trenches of Corporate and Non-profit Marketing by Poulos, David

Die Produktqualität als Variable des strategischen Marketings: Eine kritische Analyse der PIMS-Ergebnisse by Meyer, Klaus-Martin

Multisensuales Dienstleistungsmarketing: Die Auswirkungen von Produkthaptik auf das Konsumentenverhalten am Beispiel des Business-to-Consumer-Marktes by Steinhausen, Nina Jellena

Identitätsorientierte Markenführung am Beispiel Mercedes-Benz by Adam, David

Marketingplan für die Media-Saturn Holding: Analysen und Empfehlungen by Albus, Lisa, Neumeister, Hannes

Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers by Block Ph. D., Martin P., Schultz Ph. D., Don E., Schultz, Heidi

Markenkommunikation Mit Sport: Wirkungsmodell Für Die Markenführung Aus Sicht Der Service-Dominant Logic by Drengner, Jan

Social Media Frenzy: Why time-consuming Facebook, Twitter and Blogging strategies may NOT work for your business. by Miller, J. Steve

Das S-O-R-Modell: Prozesse des S-O-R-Modells unter Berücksichtigung von Umweltfaktoren, die Einfluss auf das Kaufverhalten haben können by Grahmann, Jana

Marketing Mix for Tourism Products by Rahman MD Anisur, Haque S. M. Imamul

Düfte als Instrument des erlebnisorientierten Marketings by Gerdes, Sina

Research Design and Dissertation: Unstructured Interview with a Person about his International Work Experience and How International Work Experiences by Hasan, MD Rajibul

Social Media in projektorientierten Unternehmen in Bezug auf Beratungsunternehmen by Waxenegger, Robert

Die Rolle von Markenbotschaftern im Rahmen der Marketing-Kommunikation von Automobilherstellern by Klonz, Jan

Handelsmacht vs. Herstellermacht: Eine kritische Beurteilung der Machtverhältnisse im Handel by Bartole, Philipp

How I Sold Millions of Books by Schmitt, Steven E.

Market potential of the Czech Republic for IT Consulting firms - Focus SAP Implementations by Fischerova, Katerina

Branding The Authentic "You": Building a Conscious-Centered Brand & Lifestyle that Speaks to Your Extraordinary Self by Brooks, Elyshia

Unthinking: The Surprising Forces Behind What We Buy by Beckwith, Harry

Netzwerken, aber richtig!: So einfach kann Verkaufen sein by Schober, Martin, Bergmann, Andreas, Oblak, René

Ultimate Guide to Twitter for Business: Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 Million Customers in 10 Minutes, by Prodromou, Ted

Relationship Marketing-View From the Top and What It Really Takes To Get There: Network Marketing Guide to Massive Success! by Thompson, Steve

Get Your Book Published On Kindle Amazon by Camille, Sandratana

Developing the Public Relations Campaign by Bobbitt, Randy, Sullivan, Ruth

Virales Marketing: Potenziale und Gefahren by Kordes, René

Interviewers' Deviations in Surveys: Impact, Reasons, Detection and Prevention by

App Nation: Unleash the power of mobile apps to supercharge your business and profits...even in a difficult economy by Adams, Brad

Brand Mechanics: The Art and Science of Building Brands by Llewellyn-Williams Phd, Michael

Marketing Analytics: Strategic Models and Metrics by Sorger, Stephan

The Renault-Nissan Alliance: Assignment paper / case study (English Version) by Thomas, Martin

Strategic Creativity in Marketing Communications by Ph D., Gulnara Karimova

Account Planning in Salesforce by Daly, Donal

From Dust to Diamonds: How Small Entrepreneurs Can Grow and Prosper in Any Economy by Oreck, David

Factors Affecting Buying Decision of Customers' in Apparels Retailing by Menthula, Swapna

Dimensionen des Change Managements: Von der Produkt- zur Kundenzentrierung by Teubert, Moritz, Sinzig, Nils

Möglichkeiten der Neukundengewinnung im Rahmen der Social Media by Langer, Matthias

Sneeze It: Just Don't Say It Spray It by Steel, David

The World of Internet Marketing: The Basics: Online Brand Building, Social Media, and Website Design by Goodman, Jonathan Edward

Buying Less for Less: How to avoid the Marketing Procurement dilemma by Wohlwerth, Russel, Preece, Gerry

TV-Werbung und Musik: Audiovisuelle Verführung mit Musik in Fernsehwerbespots by Jurt, Jeremias

Die Wirkung von In-Game Advertising auf die Zielgruppe by Dlugosch, Felix

Social Media-Marketing: Wirkungsweise und Erfolgskontrolle by Löhr, Thomas

Understanding the Global Market: Navigating the International Business Environment by Keillor, Bruce

The Ultimate Homebuyer's Guide by Mike, Reese, The Nation's Leading, Experts, Jay, Kinder

Riding With Gurus: Accelerate Yourself to Success by Friends, Their Mastermind, Gardner, Dave, Filsaime, Mike

The Billion Dollar Blueprint: 7 Steps To Getting More Business Online in Less Time! by Hauck M. Ed, Brad

Investment Pattern Analysis of Kolkata based Corporate and institutional Investors in mutual Fund by Kashyap, Kautilya

Apple Inc. - An Analysis: PESTEL analysis, Porter's 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive an by Hasan, MD Rajibul

Customer Relationship Management und Marketingkonzepte für vermögende Privatkunden by Hemberger, Pascal

What Were They Thinking?: Recent Opinions and Facts from and about New York State Residents by Slutsky, Leonard, Garfunkel, Stanley J.

Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Marketing Management and Strategy: An African Casebook by Tesar, George

Making Ads Pay: Timeless Tips for Successful Copywriting by Caples, John

Marketing Management and Strategy: An African Casebook by Tesar, George

Konsum und Kultur in Europa by Maiwald, Guido

The influence of culture on brand positioning strategy by Maiwald, Guido

Secret Conversations with Internet Millionaires: How to Make Money Online with an Internet Marketing Business by Morin, Armand, McLaren, Stu, Tamashiro, Lance

7 Marketing Success Strategies for the Online Entrepreneur: Insider Secrets - What Those Charging $1000s Don't Want You to Know by Neibert, Beth

Be the News: A Guide To Going Viral With Your Human Interest Story by Gertz, Lori

Clep(r) Principles of Marketing Book + Online by Finch, James E., Ogden, James R., Ogden, Denise T.

Zielgruppenorientierte Werbung für Migranten: Wie gewinnt man die kaufkräftige Mittelschicht der in Deutschland lebenden türkischen Migranten? by Souka, Serap

Interkulturelles Marketing in Deutschland und Indonesien by Teubert, Moritz, Sinzig, Nils

Frauen sparen - Männer kaufen! Untersuchung des geschlechtsspezifischen Kaufverhaltens by Barfknecht, Kerstin

Die Bedeutung des Jugendmarktes für die Sparkassen by Wilde, Sebastian

From the Jaws of the Dragon: Sales Tales and Other Marginally Related Stuff by Plinke, Richard

The Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Veloso, Maria

Management von Industriegütermarken - Analyse, Relevanz und Gestaltungsempfehlungen für deutsche Maschinenbauunternehmen by Fix, Irina

Strategische Markenführung für Konsumgüter. Der identitätsorientierte Ansatz als Managementkonzept der Zukunft? by Effenberger, Nico

The Real Toy Story by Clark, Eric

Services Management: Conceptualizing and Measuring Customer Perceived Service Quality by Ebner, Tim

Top 25 Marketing KPIs of 2011-2012 by The Kpi Institute, Smartkpis Com

Mythen in der Markenwelt. Eine Analyse der Marke Marlboro: Entwicklung eines semiotischen Analysemodells für Markenmythen am Beispiel des Marlboro-Cow by Krause, Isabel

Beat The Recession Marketing: A Real System designed to Help Small Businesses with BIG Visions Develop a Winning Marketing Strategy to Get MORE Cust by Carley, James K.

Events Im Zeitalter Von Social Media: Stand Und Perspektiven Der Eventforschung by

Qualitäts- Und Preisimage Bei Banken: Strategien Zu Mehr Ertrag by

Insightful Knowledge - An Enlightened View of Social Media Strategy & Marketing by Monaco, Stephen

Effectiveness of Online Marketing Campaigns: An Investigation Into Online Multichannel and Search Engine Advertising by Klapdor, Sebastian

Book Publishing Blueprint: How To Self Publish & Market Your Books...Fast! by Mauresmo, Kent, Petrova, Anastasiya

Sport Brands by Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume

Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with Woo Marketing by Peters, Jonathan

Sport Brands by Bouchet, Patrick, Hillairet, Dieter, Bodet, Guillaume

Der Shitstorm: Die neue Macht der Konsumenten durch Social Media: Die Auswirkungen auf die Kommunikationsstrategien von Unternehmen by Naber, Andreas

Social Media in der Unternehmenskommunikation. Möglichkeiten und Grenzen im B2B-Bereich by Barfknecht, Kerstin

Automobilmarke - BMW und die DTM: Essay by Bartenstein, Elisabeth

Vendiendo Fuera de lo Acostumbrado: Ideas Creativas Para Ayudarle a Hacer Mas Ventas by Boog, Bob

Remember Me?: Getting Your Home Based Business to Stand Out in an Over Marketed World by Valdez, Kris

Third Party Product Reviews and Consumer Behaviour: A Dichotomous Measuring Via Rasch, Paired Comparison and Graphical Chain Models by Ziniel, Wolfgang

The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Murray, Chris, Soundview Executive Book Summaries

The Sales Gurus: Lessons from the Best Sales Books of All Time by Clancy, Andrew, Soundview Executive Book Summaries Eds

How to Market Your Book Free by Antoinette, Nicole, Rochelle, Anita

Guerrilla Music Marketing Handbook: 201 Self-Promotion Ideas for Songwriters, Musicians & Bands on a Budget (Revised & Updated) by Baker, Bob

The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices by Murray, Kyle

Konsumentenpreiswissen: Eine Empirische Studie Im Oesterreichischen Lebensmitteleinzelhandel by Idinger, Christian

Social Media Monitoring - Krisenherde frühzeitig erkennen by Stiller, Sabrina

Unternehmenskommunikation im Wandel - Der Einfluss von Social Media auf das moderne Kommunikationsmanagement im Unternehmen by Skierlo, Armin

Wandel des Outbound zum Inbound Marketing: Content Marketing als Erfolgs- und Zukunftsfaktor hinsichtlich Markenführung und Unternehmenskommunikation by Schultz, Daniela

Operatives Vertriebscontrolling im schnell verändernden Marktumfeld by Lommertin, Patrick

Public Relations, Activism, and Social Change: Speaking Up by Demetrious, Kristin

Marketing Issues in Modern China by Trotter, Dan, Wong, Wong Ming, Tian, Robert Guang

Demarketing: Der Einfluss der Kündigungsform von unprofitablen Kundenbeziehungen auf das Verhalten potenzieller Neukunden: Eine empirische Analyse by Puzankova, Olga

Demobilization and Jobs by Eliot, Charles W.

Vergleichende Werbung in Deutschland: Theoretische Grundlagen und empirische Bestandsaufnahme by Geißler, Lisa

Orientierung in Bekannten Und Unbekannten Ladenumwelten: Theorie, Befunde Und Implikationen by Wang, Hsiau-Han

The "B" Word: Becoming foolishly bold in creating the ultimate "brand" by Marhamat, Bobby

Grow the Core: How to Focus on Your Core Business for Brand Success by Taylor, David

Glamour Globals: Trends Over Brands by Baaghil, Said, Baaghil, Mossalli Ashour Khashogji

Case Studies in Organizational Behavior and Theory for Health Care: . by Deckard, Gloria, Borkowski, Nancy

Create Distinction: What to Do When Great Isn't Good Enough to Grow Your Business by McKain, Scott

10 Ways to Sell More Stuff, to More People, More Often, for More Money, and with More Efficiency by Rohleder, T. J.

The Surfer's Guide To Marketing: How To Avoid Wiping Out In The Marketing Space by Rovegno, Randy

Global Brand Power: Leveraging Branding for Long-Term Growth by Kahn, Barbara E.

Contagious: Why Things Catch on by Berger, Jonah

Viral Marketing within Social Networking Sites by Wilde, Sven

"Da brauchst' einen guten Magen": Systemisch orientierte Prozessberater in der Wahrnehmung ihrer Kunden by Plasser, Wolfgang

Virgin Australia: Situation analysis of the 'Game Change' strategic plan by Chan, Kok Meng

New Service Development: A Case Study for the Swedish Supermarket Chain ICA by Kupke, Doreen

Top 25 Public Relations KPIs of 2011-2012 by The Kpi Institute, Smartkpis Com

Internationalisierungsstrategien von IT-Dienstleistern. Analyse der Erfolgspotenziale und -voraussetzungen by Valkova, Tsvetelina

Social Media im Wandel zu Commercial Media. Monetarisierungsstrategien von sozialen Netzwerken durch Nutzung neuer Absatzkanäle by Dagustany, Sascha

Consumer-Brand Relationships: Theory and Practice by

Web 3.0 und die Auswirkungen auf das Online-Marketing by Angeler, Christian

Runtriz - The Leader of mobile Hospitality: Hotel Evolution by Kupke, Doreen

The Commercial Exploitation of Color as a Consumer Stimulus by Yfantis, Vasileios

Marketingstrategie der Edeka-Gruppe für Bio-Produkte by Baumann, Felix

Inbound-Kommunikation. Bedeutung für die Unternehmenskommunikation by Lombardo, Paolo

Neurowissenschaftliche Erkenntnisse zum Konsumentenverhalten und ihre Implikationen für das Marketing by Schmidt, Andreas

Willingness to pay for Fair Trade products: Analysis and implications by Gröpel, Michaela

The meaning of arts for brands: The example of the Austrian chocolatier Zotter by Maute, Katharina

What Were They Thinking?: Recent Opinions & Facts From and About New York State Residents by Garfunkel Phd, Stanley J., Slutsky, Leonard

Der Einsatz von Celebrity Endorsement bei innovativen Konsumgütern by Michelbach, Claudia

Entwicklung zu einer Supermarke - Analyse von Markenallianzen am Beispiel der Lufthansa AG by Schultze-Rhonhof, Maike Marianne

Ambush Marketing in Sports by Nufer, Gerd

Wtf?: What's the Future of Business?: Changing the Way Businesses Create Experiences by Solis, Brian

The Retail Revival: Reimagining Business for the New Age of Consumerism by Stephens, Doug

The Money Flow: How to Make Money Your Friend and All, Have a Great Life, and Improve the World by Weber-Haber, Ana

Marketing To Win: Creating and Sustaining your Non-Profit Brand by Sommers, Susan

The Extroverted Writer: An Author's Guide to Marketing and Building a Platform by Luedeke, Amanda

Corporate Social Responsibility: Der Öffentlichkeitsauftritt von Unternehmen im Kontext von CSR by Mayer, Jürgen

12 Powerful Marketing Ideas That Can Make You More Money by Rohleder, T. J., Joseph, Terence

Online Marketing - Entwicklung, Chancen und kritische Aspekte des Social Media Marketings der Generation Web 2.0 by Scheerer, Eveline

Business Gold: How to Write a Book to Spotlight Your Expertise, Attract a Ton of New Customers, and Explode Your Profits! by McIndoo, Ann, Saurbaugh, Jim

Future Trends: Offering apps as competitive advantage - a marketing challenge for the banking industry by Hindelang, Sebastian

Knock Their Socks Off Marketing: Small Business Guide To Attracting More Customers In An Advertising Saturated World by Story, J. Wayne

Customer Sense: How the 5 Senses Influence Buying Behavior by Krishna, Aradhna

Mehr Verkauf Durch Nichtverkauf: Kunden Kaufen Fast Von Selbst, Wenn Man Sie Lässt by Gebhardt-Seele, Stephan

1 to 1: The Essence of Retail Branding and Design by Van Tongeren, Michel