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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing

Shaping Efficient Employer Branding Strategies to Target Generation Y: A Cross-National Perspective on Recruitment Marketing

Paperback

Business GeneralManagementMarketing

ISBN10: 3034312466
ISBN13: 9783034312462
Publisher: Peter Lang
Published: Jan 4 2013
Pages: 240
Weight: 0.94
Height: 0.59 Width: 5.88 Depth: 8.96
Language: English
This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

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Business General