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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing To Win: Creating and Sustaining your Non-Profit Brand

Marketing To Win: Creating and Sustaining your Non-Profit Brand

Paperback

Business GeneralMarketing

ISBN10: 1895589622
ISBN13: 9781895589627
Publisher: Createspace
Published: Mar 12 2013
Pages: 258
Weight: 1.00
Height: 0.54 Width: 7.01 Depth: 10.00
Language: English
Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers.

This book provides non-profit organizations of all sizes and natures with a framework and cost-effective tools to create, execute and evaluate a marketing communications strategy and program. It offers the strategies they need to create dynamic promotional and publicity materials; develop an online presence and personality; gain visibility through speaking opportunities, networking events, and trade and consumer show booths; and attract media attention, support and coverage.

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Business General