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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Hardcover

Investing & FinanceManagementMarketing

ISBN10: 0230378196
ISBN13: 9780230378193
Publisher: Springer Nature
Published: Jan 12 2013
Pages: 251
Weight: 1.10
Height: 1.00 Width: 6.30 Depth: 9.30
Language: English
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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Investing & Finance