Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Swiftynomics: How Women MasterMind and Redefine Our Economy

Swiftynomics: How Women MasterMind and Redefine Our Economy

Heggeness, Misty L.

Hardcover

EconomicsInvesting & FinanceGeneral Gender Studies

Publisher Price: $26.95

ISBN10: 0520403118
ISBN13: 9780520403116
Publisher: University of California Press
Published: Jan 27 2026
Pages: 256
Weight: 1.15
Height: 1.10 Width: 6.00 Depth: 9.10
Language: English

Makes a simple but quietly radical point: you cannot understand the modern economy--or the future of work--without understanding what is happening in women's economic lives. -- Inc.com

A feminist romp through pop culture that illuminates how women influence and shape the economy.

Taylor Swift isn't just a pop megastar. She is a working woman whose astounding accomplishments defy patriarchal norms. And while not all women can be Beyoncé or Dolly Parton or Reese Witherspoon, the successes of these trailblazing stars help us understand the central role of women in today's economy.

Swiftynomics assesses the complex economic lives of everyday American women through the stories of groundbreakers like Taylor Swift, Misty L. Heggeness digs into the data, revealing women's hidden contributions and aspirations--the unexamined value they create by pursuing their own ambitions. She highlights the abundance of productive activity in their daily lives and acknowledges the barriers they still face.

Exploring critical reforms regarding caregiving and gendered labor, this book offers advice for women to thrive in an economy that was not built for them.

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