• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

Paperback

EconomicsInvesting & FinanceManagement

ISBN10: 1349350958
ISBN13: 9781349350957
Publisher: Springer Nature
Published: Jan 12 2013
Pages: 251
Weight: 0.82
Height: 0.55 Width: 6.14 Depth: 9.21
Language: English
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Also in

Investing & Finance