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Brand and marketing communication in golf

Brand and marketing communication in golf

Paperback

ManagementMarketing

ISBN10: 3656327742
ISBN13: 9783656327745
Publisher: Grin Verlag
Published: Jan 3 2013
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: English
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Bergisch Gladbach, course: Business English, language: English, abstract: 1. Introduction 2. Theoretical basics -What is 'marketing communication'? -What are the objectives of it? -How does 'marketing communication' work? -What is a brand? What is 'brand equity'? 3. Practical part -Why is the golf market an attractive communication platform? -Which elements of brand and marketing communication could a company use in golf? -Example of the company/ brand 'NIKE Golf' 4. Conclusion Objectives -Learn about key aspects of brand and marketing communication in general and in golf -Adopt the theoretical knowledge in golf using the example of NIKE

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