Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The influence of culture on brand positioning strategy

The influence of culture on brand positioning strategy

Maiwald, Guido

Paperback

ManagementMarketingGeneral Reference

ISBN10: 3656370257
ISBN13: 9783656370253
Publisher: Grin Verlag
Published: Feb 12 2013
Pages: 40
Weight: 0.19
Height: 0.08 Width: 7.00 Depth: 10.00
Language: English
Scientific Essay from the year 2005 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: In order to increase the saleability of a brand or product and at the same time to minimize the costs of production and advertisement, marketing companies or departments try to internationalize or 'globalize' production processes as well as marketing strategies. One challenge of these goals lies in differences between the mindset of consumers, being consequence of differences in culture. This work will focus the meaning of 'culture' and the question which 'ingredients' define culture. In the following chapters strategies of cross-cultural surveys within marketing strategies for brands and products will be examined.

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