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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Paperback
Series: Education in the Asia-Pacific Region: Issues, Concerns and P, Book 12
Business GeneralMarketingGeneral Education
ISBN13: 9789048174423
Publisher: Springer
Published: Jan 2 2013
Pages: 223
Weight: 0.78
Height: 0.52 Width: 6.14 Depth: 9.21
Language: English
Recent work has begun to provide broad insight into the role and nature of innovation targeted at the bottom of the pyramid or the 4 billion poor in the global marketplace. Examples of such a focus include the business literature and the literature on social entrepreneurship as well as partnerships between business, government, and non-profit organizations to address the problems faced by the global poor.
This book specifically examines two sides to the equation when studying subsistence marketplaces, viewing individuals as both consumers and entrepreneurs. It briefly describes research on low-literate, poor buyers and sellers in Tamil Nadu, India, leading to the development of an innovative educational program that combines basic business education and consumer education.
1 different editions
Also available
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Gajendiran, S.
Venkatesan, R.
Viswanathan, Madhubalan
Hardcover
Also from
Viswanathan, Madhubalan
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Gajendiran, S.
Venkatesan, R.
Viswanathan, Madhubalan
Hardcover
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