Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Advertising Management [With CDROM]

Advertising Management [With CDROM]

Jain, Shruti
Jethwaney, Jaishri

Paperback

AccountingMarketing

ISBN10: 0198074123
ISBN13: 9780198074120
Publisher: Oxford University Press
Published: Jan 13 2013
Pages: 684
Weight: 2.25
Height: 1.20 Width: 7.30 Depth: 9.50
Language: English
The second edition of Advertising Management has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2006.

Beginning with an overview of advertising and sales promotion management, the book discusses in detail brand building and advertising management, the advertising agency, and strategy and planning process in advertising campaigns. It goes on to discuss the emerging field of digital advertising, the role of consumer behavior and advertising research, creative strategy and creative development, media strategy and planning in advertising, agency relationships, and advertising classification and current issues. Finally, it discusses advertising law and ethics, rural advertising in India, and globalization in Indian advertising.

The book is the right amalgamation of academic inputs as well as industry orientation. It is accompanied by a CD containing video exercises.

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