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It's Not How Good You Are, It's How Good You Want to Be
Paperback
Publisher Price: $14.95
ISBN13: 9780714843377
Publisher: Phaidon Press
Published: Jun 1 2003
Pages: 128
Weight: 0.40
Height: 0.60 Width: 4.80 Depth: 7.00
Language: English
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavors that can be applied to aspects of modern life.
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